New Steam rules redefine when AI use must be disclosed

An update to Steam’s policy reduces AI disclosure obligations, easing concerns about developer tools while maintaining transparency of art, audio, and narrative elements. Steam clarified its position on AI in video games by updating the disclosure rules that developers must follow when publishing titles on the platform. The review comes after months of debate within…

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How AI Search Summaries Are Redefining B2B Demand Generation

Generative AI is being reshaped how buyers discover information and how marketers design campaigns. Artificial intelligence (AI)-powered research summaries have had a huge impact on the effectiveness of long-form content, condensing the buyer’s journey and forcing marketers to rethink how to reach their audiences. Visibility is no longer guaranteed by publication volume. What matters is…

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OPINION: AI can’t compete with authentic voice

When artificial intelligence emerged as a marketing tool, I felt threatened. Not by replacement, but by the idea that others might think that AI could replace the basic work we do as communicators. The more I watched professionals rely on AI without critical thought, the clearer it became: artificial intelligence is exactly what the name…

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