Delta Air Lines explains more on its dynamic pricing model assisted by AI after being examined for recent prices comments.
In November, Delta president Glen Hauenstein said in a day of investors that “we will have a price available on this flight, this moment, for you, the individual”. However, answering the questions sent by the legislators, the executive vice-president and the external affairs chief, Peter Carter A letter that “There is no product the product that Delta has ever used, tests or plans to use that target customers with individual prices according to personal data.” He also says that the company has a “zero tolerance” for discriminatory or predators prices.
As part of his latest report on results, Hauenstein says it The company planned to deploy technology, developed by a company called Fetcherr, at around 20% of its interior network by the end of the year.
“Our AI pricing feature is designed to improve our pricing processes for existing prices using aggregated data,” according to Carter. “This technology is a decision support tool that simply provides informed information for our analysts, which supervise and refine the recommendations to ensure that they comply with our commercial strategy.”
In his comments to investors and analysts last yearHauenstein said AI assumed the role of a “super analyst”, responding to real -time changes. The company’s declaration now supervises more explicitly as responding to the prices of competitors and overall purchasing trends, in order to find the highest price for a market as opposed to an individual customer.
Carter says that Delta “assesses” “AI pricing recommendation functionality” and that it does not share personal information with Fetcherr.
Carter’s letter responded to one of the Ruben Gallego (D-AZ) senators, Mark Warner (D-VA) and Richard Blumenthal (D-CT), who wrote to the CEO of Delta Ed Bastian expressing concerns about technology in July. The representatives Greg Casar (D-TX) and Rashida Tlaib (D-Mi) have Also presented The Bassins Act and the fixing of AI price wages, which would prohibit companies from using AI to “set prices or wages according to the personal data of the Americans”.
