Google has made progress in mobile advertising formats around AI -powered tools and measuring solutions based on confidentiality for iOS app advertisers that provide advertisers with three ways to improve mobile campaign performance and connect with iOS research, YouTube users and the display network.
The measurement has changed under Google for iOS applications. It is based on confidentiality – similar to an extensive conversion measurement solution on devices that use application event data that has been identified to improve optimization and campaign reports.
This technology protects user confidentiality, as user identification information never leaves the device. This means that the data is never disclosed, even in Google.
A key advantage, said Google, is that it unlocks access to the integrated conversion measurement (HERE) to provide a more real, complete and precise allocation of the performance of the iOS application campaign directly within third parties Application partner (AAP) Reports.
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Codeway, a consumer application editor powered by AI, used Google’s ICM solution to unlock a more precise measurement, observing a 6x increase in installations and a cost per 80% installation in AAP reports.
To improve application announcements formats, Google has expanded the co-marquée de YouTube Partnership announcement format for application campaigns. It is now available for YouTube Applications advertisements in food and shorts.
Co-marked partnership announcements offer more engaging and authentic advertising experience with Creator YouTube partners to improve campaign performance. On select addb inventory, playable announcements Can now be used as ending cards after video ads to encourage increased interaction with viewers.
The end cards, also called end screens, are interactive elements that appear on YouTube videos during the last 5 to 20 seconds of the content. It is a video advertisement function that allows advertisers to extend the commitment after the end of the main video content. These cards are static, dynamic, interactive or playable.
Google also explained how AI has made the campaigns for smarter applications, from the call for tenders to the development of creative content. The targeted yield on advertising expenditure offers (Troas) is not an option in iOS. The objective is that value -based tender options help marketing specialists to acquire more profit for users.
Google gave this example: after adopting Troas, Uatas auctions, a loan -based loan application in Indonesia, achieved a 7% increase in ROAS compared to its historic iOS campaign performance.
The maximization conversion tender strategy has been extended to the campaigns that optimize integrated actions or a Troas. This strategy uses Google AI to automatically define the offers to obtain the most conversion volume for a campaign in a daily budget.
Google AI has simplified refining advertising creation with video improvement for application campaigns that adapt existing videos to adapt to different screen sizes and placements.
Technology extends videos beyond their original frames while preserving key visual content, and aims to improve campaign performance through YouTube’s ad formats without any additional work.
