Webull online brokerage launched cryptocurrency trading for Australian users on August 27, 2025, marking a rapid global expansion only two days after bringing Crypto back to its American platform.
This decision shows how Webull is growing on international markets after ending a two -year break in Crypto trade. The company now serves customers in three countries in the integrated trade of digital assets: the United States, Brazil and Australia.
The entry of Webull into Australia includes 240 cryptocurrencies
Australian merchants can now access up to 240 cryptocurrencies via the webull platform. The service offers one of the lowest negotiation costs in Australia at only 30 base points.
“The addition of cryptocurrencies and digital tokens to the Webull platform represents the next phase of our current mission to provide Australian investors with the freedom to exchange what they want, when they wish,” said Rob Talevski, CEO of Webull Securities Australia, in a business announcement.
Webull has teamed up with Coinbase Prime to manage the technical side. Coinbase Prime provides trading infrastructure, secure storage for digital assets and real -time market data. This same partnership model has successfully worked when webull has tested cryptographic trading in Brazil earlier this year.
Australian users can exchange the crypto via different types of accounts, including individual accounts, Super Funds Autogérés (SMSF), trustee and company accounts. This flexibility means that digital assets can adapt to various investment structures that Australian investors commonly use.
The American platform returns after the two-year gap
Webull brought crypto trading to its main American application on August 25, 2025ending a suspension that started in 2023. The company had removed the cryptography services while preparing a stock market list at a time when American regulators reprimanded digital assets.
American customers can now negotiate more than 50 cryptocurrencies, including Bitcoin, Ethereum and Solana directly in the main webull application. Before this change, American users had to download a separate application called Webull Pay to exchange the crypto.
Anthony Denier, American CEO and group president at Webull, said that the abolition of Crypto trading has gone against customer wishes. “When we removed the crypto from the platform, it was against what our customers asked,” said Denier in the company’s press release.
The regulatory environment has evolved considerably since Donald Trump returned to functions in January 2025. The new administration took a more favorable position for cryptocurrency, giving companies like Webull confidence to restart their digital asset services.
The global expansion strategy takes shape
Webull used Brazil as a test field to bring the crypto back to its main platform. The company launched the Crypto trade in June 2025 to see to what extent the integrated approach would work.
The Brazilian test went well, giving the confidence in webull management to extend the model to larger markets like the United States and Australia. The company restructured its operations in July 2025 by merging Webull Pay LLC in the parent company, creating the necessary infrastructure for global cryptography trade.
Webull is now used Over 24 million users on 14 world markets. The company is negotiated on the Nasdaq under the Tiercer bull and entered the Australian market in 2022.
The brokerage plans to add cryptographic trading to more countries in the coming months, although it has not said what regions will be next.
Technical characteristics and market position
Webull crypto trading is delivered with advanced tools that distinguish it from basic trading applications. Users have access to more than 40 technical indicators, customizable graphics provisions and professional quality analysis tools. The platform also provides 24/7 customer support.
In Australia, Webull holds a license in Australian financial services (AFSL 536980) and operates under the regulations by Australian Securities and Investments Commission (ASIC). The company’s crypto services take place via Webull Pay (Australia) PTY LTD, which is recorded in exchange for digital currencies with Austrac.
Source: Webullau
The launching calendar in Australia in Webulls comes while the local cryptography industry has been pressure for lighter regulations. Industry leaders have called on the Australian Labor Government to accelerate digital asset legislation to prevent the country from delaying other markets in the adoption of cryptography.
What it means to go ahead
The rapid expansion of Webull shows how companies move quickly to capture the market share as crypto regulations become clearer worldwide. The two -day gap between American launches and in Australia suggests that the company has prepared these movements for months.
The success of this expansion could influence other traditional carriers to add or develop their cryptography offers. With the Bitcoin trading which is accepted by institutional investors, platforms that can offer traditional and digital assets in one place may have an advantage.
The webull test strategy on small markets before developing to main people seems to work. This approach allows the company to develop technical problems and regulatory challenges before serving millions of users on larger markets.
