Artificial intelligence resumes industries around the world, but Latin American communities are left behind – not because of adoption, but because of the bias. According to Businesswire, Latino Donor collaborative (LDC) has published its 2025 LDC US Latinos in Tech Report: AI Edition-Hidden in the algorithm: Does AI perpetuate stereotypes? ™. This revolutionary analysis reveals how AI systems often reduce Latinos to restrict stereotypes, distorting their contributions as entrepreneurs, innovators and business leaders. The result? An expensive blindness for companies that depend on IA -oriented ideas to fuel customer growth, recruitment and commitment.
AI Latino: the main results of the report
The LDC US Latinos in Tech Report: AI Edition is the fifth annual analysis published by The Latino Donor Collaborative and sponsored by Wells Fargo. He examines how AI’s accounts portray Latinos in five professional and educational contexts. Although Latinos are among the first AI adopters in business and education, technology continues to supervise them through cultural clichés rather than professional realities.
The analysis is based on 1,575 stories generated by AI, exposing a systemic bias in AI tools like GPT-4. When they were asked to describe a Latin engineer or CEO, IA outings were dominated by family or identity roles instead of entrepreneurial or professional profiles. This disconnection is more than a cultural misstep – it is a strategic failure that deforms product design, recruitment and long -term commercial strategies.
Early adoption of AI in business
One of the most striking ideas of the report is the speed at which companies belonging to Latino adopted AI. By 2024, 14% of Latin-Latin-Lamelles companies already deployed AI, almost double the adoption rate of companies belonging to the majority. This early integration has positioned them at the forefront of technology-oriented transformation, offering a competitive advantage that continues to grow.
Despite this reality, AI systems constantly ignore Latinos as an innovators, playing them in obsolete roles that do not reflect their entrepreneurial leadership. Companies that ignore this reality underestimate a powerful sector of the economy and missing investment opportunities.
Latin students: educational AI pioneers
Education is another critical area where Latinos lead. By 2024, 57% of Latino adolescents used AI for homework, exceeding peers from other demographic data of ten percentage points. More than half have also relied on a generative AI for the translation and creation of content, making them some of the most literate students by the country’s AI.
This engagement places young Latinos at the forefront of the first wave of the adoption of AI in education, a trend that positions them as future leaders in the STEM and technology industries. However, AI’s tools still fail to capture their leadership, strengthening close representations rather than empowering stories.
The growth of stem degrees fuels the workforce of the future
The report highlights an increase of a decade of Latino participation in the STEM fields. Between 2012 and 2022, undergraduate engineering diplomas awarded to Latinos increased by 56.7%, the highest increase in any demographic group. Management diplomas increased by 37% and doctorates by an impressive 85%.
With 11.8 million STEM jobs projected by 2033, Latin talent represents a vital component of the future labor. The early adoption of AI in education and companies directly aligns Latinos with the jobs of tomorrow. However, biases’ accounts continue to underestimate their contributions, masking the even pipeline that stimulates the growth of advanced industries.
The cost of stereotypes in AI
The economic implications are clear. The deformation of Latinos in the results generated by AI does not only perpetuate stereotypes – it deceives commercial decisions. From recruitment strategies to customer engagement and product development, distorted representations lead to missed opportunities worth billions.
“Technology must reflect reality,” said Ana Valdez, CEO and president of the LDC. “American Latinos are innovators, manufacturers and entrepreneurs who lead the AI era.
Wells Fargo’s commitment to inclusiveness
The sponsorship of Wells Fargo highlights the importance of business responsibility in the fight against AI biases. Patty Juarez, executive vice-president of external commitment to Wells Fargounderlined the value of the inclusive AI: “Wells Fargo is proud to associate with the collaboration of Latin donors to highlight the rapid landscape of artificial intelligence and its growing impact on the landscape of the company. The data of this report provides essential information that can help companies navigate and make informed, responsible and inclusive decisions about the future of their industries. “
This partnership highlights the urgency of recognizing the contributions of Latino and guaranteeing that companies develop strategies rooted in inclusion and precision.
Recommendations for companies, investors and AI educators
The report ends with a roadmap for inclusive AI growth. The recommendations include:
– AI technology and companies: Carry out audits and recycle AI models to reflect the Latin American entrepreneurial and professional realities.
– Investors: Prioritize Latin entrepreneurs, which serve as main AI adoption and innovation indicators.
– Edtech firms: Develop tools adapted to the most literary literary youth market in the United States – Latino students.
– SaaS Entreprise and Automation platforms: Develop the support for Latinos companies that already deploy AI on a large scale.
These stages not only promote equity but also unlock neglected opportunities that can fuel processing on an industry scale.
In the front: Ai Latino at the center of innovation
The official launch of US Latinos LDC in the 2025 technological report takes place in Velocity 2025 in Los Angeles in September. This event will highlight Latinos not as stereotype subjects, but as leaders shaping the future of AI.
Related content: the American Hispanic economy reaches a milestone of 4 billions of US dollars, according to the new Latin report Donor collaborative
