Bealls, a 110-year-old retail giant, will accept Meme and Stablecoins in stores

Bealls will now accept over 99 digital currencies from 300 wallets through its new Flexa Payments integration.

Bealls, a 110-year-old American retail chain with more than 660 stores nationwide, announced a new partnership with digital payments company Flexa to enable in-store cryptocurrency payments. With this integration, Bealls becomes the first national retailer to accept digital currencies from any crypto wallet on over a dozen blockchains at once.

The announcement marks Bealls’ 110th anniversary and highlights the company’s continued focus on innovation and improving the customer experience. Over the years, the retailer has invested in new technologies, such as in-store kiosks and online shopping, and this latest initiative places it among the first to adopt crypto payments in physical retail.

Bealls makes a crypto leap

According to the official press release, the system supports a wide range of assets, including stablecoins and meme coins. Customers will be able to make purchases using digital currencies at Bealls, Bealls Florida and Home Centric stores.

As part of the deal, the retailer will use Flexa Payments, a digital payments solution designed for speed and versatility. The platform allows traders to accept over 99 cryptocurrencies, including Bitcoin (BTC), Ethereum (ETH), and stablecoins such as USDC, from over 300 different wallets.

Flexa Payments connects to existing retail systems and works in mobile, in-app and in-store environments. It also provides near-instant transaction processing while automatically supporting new currencies and wallet applications as they become available.

This partnership comes as more Americans turn to digital assets for their daily transactions. Bealls cited a study that found that by early 2025, about 28% of American adults, or about 65 million people, owned cryptocurrency. The collaboration with Flexa expands the company’s presence in physical retail while advancing its goal of making digital payments as simple and widely accepted as card or mobile wallet transactions.

In a statement, the Florida-based company’s president and CEO, Matt Beall, said:

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“Digital currency will reshape the way the world transacts, and Bealls is proud to be at the forefront of this transformation. Our partnership with Flexa is about more than payments; it’s about preparing for the future of commerce and continuing to innovate for the next 110 years.”

Institutions are diving deeper into digital assets

Bealls’ move reflects a broader trend in finance and commerce, where institutions are steadily increasing their exposure to blockchain-based investments. A study by State Street found that allocations to cryptocurrencies, digital cash and tokenized securities are expected to more than double by 2028. More than half of respondents believe tokenized assets will form up to a quarter of total portfolios by 2030.

Asset managers are particularly active, holding more Bitcoin and Ethereum than asset owners. A small but growing share is even experimenting with new categories like meme coins and NFTs.