EXCLUSIVE: Vikram Malhotra’s Abundantia Entertainment has launched an AI production division.
Abundantia aiOn will create films, series, characters and worlds by “combining world-class creative talent with cutting-edge AI platforms and tools in ideation, world-building, visual development and production.”
Indeed, the unit will develop and produce content powered by AI. The first round of projects from Abundantia’s AI division is expected to be announced soon.
The impact of AI is an extremely hot topic at the moment, with Tilly Norwood’s situation perfectly capturing the industry’s fears about losing work to artificially generated characters. However, Abundantia’s argument is that its AI unit has “a bold mission: to use technology to unleash human creativity and imagination.”
The move follows the recently announced partnership between Abundantia and Collective Artists Network to produce Chiranjeevi Hanuman – The Eternalan AI-produced feature film expected to hit theaters in 2026.
Abundantia highlighted that Abundantia aiOn’s philosophy would be “Human First, AI Empowered”, with the aim of exploring how artificial intelligence can empower creators and act as a creative accelerator. The division will look to hire and upskill writers, artists and filmmakers on next-generation storytelling techniques, “creating new roles instead of displacing them.”
He also defined a series of “strong fundamentals” for Abundantia aiOn which is based on solid fundamentals. These include “human authorship first,” partnerships with “premium technology companies and platforms,” leveraging Abundantia’s storytelling prowess and new opportunities for talent.
Malhotra, founder and CEO of Abundantia, said: “At Abundantia, we have always believed that technology should amplify the imagination, not replace it. With Abundantia aiOn, we want storytellers to think beyond the possible and tell stories that are emotionally richer, visually bolder and globally relevant. AI is not here to replace creativity, it is there to magnify it.
“It’s not about machines telling stories. We view AI as the ultimate collaborator and creative ally that empowers human imagination. We view AI as creative infrastructure – a force multiplier for human imagination.”
Abundantia’s roster currently includes the likes of Subedaaran action drama directed by Suresh Triveni and starring Anil Kapoor; Daldala Prime Video original series with Bhumi Pednekar; an untitled comedy starring Madhuri Dixit, Triptii Dimri, Dharna Durga and Ravi Kishan; and an untitled commercial drama series directed by Hansal Mehta.
Malhotra, former COO of Viacom18 Motion Pictures, started Abundantia 12 years ago and has since been behind films such as baby, Air transportT.oil – Ek Prem Katha, Shakuntala Devi, SherniAnd Chhorii And Chhorii 2. On the series, it made Prime Video buzz Breathewhich ran for three seasons and developed a cult following.
