Truist is doubling down on artificial intelligence, data and analytics to further its mission of creating a more personalized experience for customers, said Sherry Graziano, the bank’s chief digital, customer experience and marketing officer.
This includes the use of an AI tool that provided approximately 1 billion pieces of information to mobile and online banking customers, Graziano said October 27 at the Money20/20 conference in Las Vegas.
The information can be alerts or nudges that help a customer understand their savings journey or that they are heading into an overdraft, she said.
Part of Graziano’s reason for attending the conference is the Charlotte, North Carolina-based bank’s fintech partnership strategy.
The event offers the chance “to come to one place and be able to meet not only the existing partners that we do business with, but also create new opportunities and just make discoveries and explore key trends that are out there, maybe new partners on the horizon,” she said. in an interview with the Dive Newsdesk.
Money20/20 is owned by Informa, the parent company of Banking Dive.
