Visitors from all over the world enter the exhibition.
Samsung Electronics’ 2026 preview revealed a future-focused vision of AI under the theme “Your Companion for AI Living”. Held in Samsung’s dedicated space at Wynn Las Vegas, the exhibition guided visitors on how AI can enhance everyday enjoyment and convenience while promoting health and safety.
Samsung Newsroom explored the exhibition, highlighting the evolving experiences of the company’s AI companions in entertainment, home and care.
AI Gallery Zone: an artistic welcome in AI Living
The AI Gallery zone welcomed visitors with iconic works of Eastern and Western art, seamlessly integrated into the space. Pieces on display included Vincent van Gogh’s “Starry Night over the Rhône,” as well as selections from the Lee Kun-Hee Collection – donated to public institutions by the late Samsung chairman and available through Samsung Art Store – such as Jeong Seon’s “Clearing After Rain on Mount Inwang” and the Joseon dynasty painting “Sun, Moon and Five Peaks.”
Entertainment companion zone: every visual and audio moment
130″ RGB Microphone
The Entertainment Companion Zone stood out as the largest area of the exhibition, showcasing a variety of visual and audio display products. Excitement grew when Samsung launched the 130″ Micro RGB TV, winner of the CES Innovation Awards 2026 Best of Innovation.
AI Vision Demonstration
Centered on the Micro RGB TV, the Vision AI showcase highlighted hands-free interaction. Using voice commands, visitors could view match predictions, search for recipes or listen to music, demonstrating how the TV functions as an entertainment companion.
Music Studio Series
Sound tour
Beyond innovation, this year’s lineup emphasized a refined design philosophy balancing simplicity and elegance. Highlights included the Music Studio 5 and Music Studio 7, Wi-Fi speakers developed in collaboration with French designer Erwan Bouroullec; the AI Beauty Mirror for personalized beauty treatments; the Sound Tower with lighting optimized for sports viewing; and the Transparent Micro LED, reinventing the nostalgic charm of vinyl records as a floating audio visual device.
Crowds gather in the playing area
Odyssey 3D 32″
Transparent micro-LED
Spatial signaling
The area concluded with Spatial Signage — an interactive display that animates visitors in real time — combining the clarity of 2D imagery with the depth of 3D expression.
Companion zone at home: fewer household chores, more daily freedom
View of the Home Companion area
The Home Companion Zone showcased the evolution of Samsung’s home appliances – moving beyond reducing household chores to eliminating them and pointing towards a future with fewer household chores.
AI Home Appliance Demonstration
At the entrance, three flagship Samsung AI home appliances – the Bespoke AI Laundry Combo 32-inch Bespoke AI Refrigerator Family Hub and the Bespoke AI Jet Bot Combo Robot Vacuum – demonstrated how cameras, displays and voice interaction work together to support daily life as an integrated home companion.
Bespoke AI Refrigerator Family Hub
The appliances feature smarter food management with AI Vision and hands-free control with voice recognition, providing greater freedom in the kitchen.
North America cooking package
The North American kitchen set, publicly unveiled for the first time at the exhibition, also attracted the attention of visitors.
Custom AI AirDresser and Custom AI Laundry Combo
The exhibition showed that a chore-free home is within reach, highlighting stronger connectivity between washing machines, dryers and clothing care systems, as well as advances in the AI capabilities of robot vacuums.
Care companion zone: safer and healthier everyday life
View of the Care Companion area
In the Care Companion area, visitors saw how the latest Galaxy form factors, including the new Galaxy Z TriFold, connect mobile and wearable devices with home appliances to serve as a central hub for AI-powered living.
Galaxy Z tri-fold
The area demonstrated how Samsung Health continues to improve sleep environments by controlling air conditioners, air purifiers, lighting and sensors. A brain health training program for users concerned with cognitive health was also presented. Other features of the health platform include analysis of health metrics through connected devices to help identify potential signs of chronic illnesses, as well as exercise and sleep coaching and recipe recommendations based on ingredients in connected refrigerators.
Demonstration of the sleeping environment
Samsung further highlighted its Care Companion approach through a Pet Care system that helps identify potential health issues in pets and home care services, such as SmartThings Safe, that can seek emergency assistance in critical situations.
The Family Care section
(From left to right) Jonathan Harvey and Maxence Fleury
“What impressed me is how everything is connected,” said Maxence Fleury, a digital content creator from Los Angeles. “The exhibition clearly showed how the ecosystem develops and what impact it has. »
Lucy Hedges
“Once again Samsung has not disappointed,” said Lucy Hedges, host of The Travel Show on the BBC. “What I particularly liked was how AI naturally integrates into everyday life. These connected products ultimately make users’ lives easier and more comfortable.”
As a standalone exhibition, The First Look 2026 showcased a broader and more advanced range of AI products and experiences than ever before. Samsung’s vision of AI – as a trusted companion in everyday life – offers a lot to look forward to in the years to come.
