This addition brings the perspective of the cloud ecosystem and enterprise AI implementation to the board, advising Qlik on practical and responsible adoption of AI.
PHILADELPHIA, January 21, 2026–(BUSINESS FEED)–Qlik®a global leader in data integration, data quality, analytics and artificial intelligence (AI), today announced that Mark Relph, Director of Amazon Web Services (AWS), has joined the Qlik AI Council. The Council advises Qlik on how organizations can harness AI for governed, understood, and ready-to-use data, with a focus on practical guidance that supports real-world deployments rather than experimentation.
Relph brings experience at the intersection of cloud services, partner ecosystems and enterprise adoption. At AWS, he works closely with partners and internal product teams to help translate market needs into repeatable approaches that customers can implement at scale. During his career at AWS, he helped launch more than 32 services, including AWS Lambda, API Gateway, Amazon Bedrock, and Amazon Q.
“Enterprise AI lives or dies in the ecosystem, not in prototypes. When AI starts driving action, trust and context are no longer optional,” said Mike Capone, CEO of Qlik. “The AI Council exists to challenge our assumptions and focus our work on what customers can safely deploy at scale. Mark brings deep experience in translating what businesses and partners need into repeatable approaches, and his perspective will help us stay grounded in real-world execution.
“I’ve seen how quickly organizations move from interest in AI to pressure to produce measurable results,” said Mark Relph. “This change reveals familiar issues: inconsistent data, unclear definitions, and fragmented execution across teams and tools. Qlik has made it clear that it is about addressing these issues directly and, after joining the discussion on Qlik Connect,® 2025, I’m excited to contribute to the AI Council and support work that helps customers operationalize AI with data they can rely on.
Qlik launched the AI Council in 2024 to bring external expertise on how it shapes products and provide guidance to customers adopting AI with appropriate governance and accountability. Alongside Relph, current board members include Nina Schick, Dr Rumman Chowdhury, Kelly ForbesAnd Professor Michael Bronsteinrepresenting perspectives in AI governance, applied responsible AI, public-private policy and collaboration, and academic research.
To learn more about the Qlik AI Council, click here.
About Qlik
Qlik converts complex data landscapes into actionable insights, driving strategic business outcomes. Serving more than 40,000 customers worldwide, our portfolio provides advanced AI/ML, data integration and enterprise-grade analytics services. Our AI/ML tools, both practical and scalable, enable you to make better decisions, faster. We excel at data integration and governance, providing comprehensive solutions that work with diverse data sources. Qlik’s intuitive analytics reveal hidden patterns, enabling teams to tackle complex challenges and seize new opportunities. As strategic partners, our platform-agnostic technology and expertise make our customers more competitive.
