Partner, SUE or Block?
These tend to be the three options available for publishers when it comes to managing artificial intelligence companies that scratch their content to form large language models.
Nextdoor, the hyperlocal social network, categorically chooses the blocking path.
“If you broadcast your content from afar, there is a very good chance that one of these best -funded and larger operating companies – like a Chatppt, or Microsoft, or anyone – will take all this content, train its models, and then consumers will never have to come to you”, Nirav Tolia, Nextdoor’s CEO, told Bi in a interview Festival in French to French from Monday.
Tolia said that her position was “ideological”, and that she comes after learning the hazard of the dangers of relying too much on large technological platforms.
During the Dot-Com Boom, Tolia was a shopping.com framework, a site that helped buyers follow price reductions on the products they were looking to buy. Tolia said that around 80% of its traffic came from Google research. The company became public in 2004, but its course of action crashed shortly after, following a modification of the Google algorithm which decimated its traffic. (Shopping.com sold in ebay in 2005.)
“When I started Nextdoor with my co -founders, we said it was much more difficult to grow without the advantage of Google, but we want to do everything to not be dependent because we cannot sleep well at night,” said Tolia.
“We have never authorized our content to be distributed, to be distributed-we are not crawling by any of the search engines,” he added.
It is an unusual approach. Many websites of websites focus on the way their brands appear on search pages and frequently optimize their sites for Google robots.
This approach is also the reason why you will not see Nextdoor to reduce a license agreement such as Reddit’s partnership with Google. The research giant said the agreement – that Reuters reported Abouted around 60 million dollars per year for Reddit – not only will cause its AI models, but overfact more information derived from Reddit in its search results.
Tolia has questioned the long -term viability of these types of offers, even if they are additive to short -term results. (Disclosure: OPENAI has a license partnership with the parent company Bi Axel Springer.)
Tolia said that if users decide to go to Google to obtain Drive Data from Reddit, Google could, over time, reduce the cost of its license agreement.
“These consumers do not even know that this is reddit information,” said Tolia.
Google previously declared that its IA previews Send “better quality” visits On some websites when users click on source Links quotation for more information. However, Separate analyzes Independent researchers suggest that IA previews can harm click levels.
Nextdoor is preparing for its next time
Tolia’s position on licenses does not mean that Nextdoor has no AI ambitions.
Tolia wants each Nextdoor district to have an AI agent, so that consumers can ask her chatbot: “What is the best place to go to Marylebone for a large Tikka Masala?” Nextdoor’s agent then chaired 14 years of user messages and recommendations to surface an answer.
“It is up to Nextdoor to make it as simple as Chatgpt,” said Tolia.
Nextdoor’s trip to Cannes comes when he is preparing to launch a new overhaul with the intention of creating a more structured flow and more timely notifications on the events that occur in user neighborhoods, the superposition of information from sources such as municipal councils and local media.
The objective of the company is to become more a daily habit. Nextdoor declared during his call for results last month that even if he had 100 million verified users, only about a quarter of them are active on the platform.
Nextdoor also sharpens his argument for advertisers. Once the new overhaul is launched, it plans to deploy more advertising formats and other advertising services later in the year. Tolia said Nextdoor emphasized its hyper-local roots and the authentic conversations that occur on the platform, which are rooted around events in the real world, not online.
“I think that marketing specialists want authenticity, and therefore if you think of this idea of neighbors verified in real districts, in a private ecosystem – it is very different from a place like Instagram, for example”, where a large part of the content comes from influencers, said Tolia.
Axel Springer, the parent company of Insider Inc., is an investor in Nextdoor.
