You can soon use the mobile video editor of YouTube, YouTube Create, on iOS. Almost two years after the publication of the application exclusively for Android, Google works on an iPhone and iPad version. Professional advertisements Reveal that Google began recruitment engineers in Bengaluru to build the IOS application.
The original Android version of YouTube Create was launched in September 2023 across the United States and seven additional countries. In February 2024, he extended to 13 other markets. Now YouTube is preparing for an iOS version and hiring software engineers specifically for this project in India. This suggests that the company seriously turns its attention to Apple devices.
YouTube Create is a series of free mobile video mounting tools which is perfect for content creators. Whether you work on shorter shorts or videos, you can add stickers, GIFs, filters, etc. Before creating the application, Google spoke with more than 3,000 creators to adapt it to their needs, guaranteeing the ease of use and the relevance of the functionality.
You will notice a large gap in users and commitment
Capcut was downloaded 66 million times on Android in the second quarter of this year only, while Arthot saw 21 million downloads. YouTube Create, on the other hand, has managed less than 500,000 downloads during the same period and just over 4 million since its launch. It’s still far behind. CAPCUT has an impressive 442 million android users monthly android users in the second quarter, and Inshot follows with 92 million. YouTube Create falls below a million monthly users.
If you go to iOS, you will see a similar landscape. On Apple devices in the second quarter, Capcut led again with 194 million monthly active users, while Inshot had 25 million. With regard to downloads, Capcut and Instagram Edit occupied the main positions with 28 million and 7 million downloads this quarter, respectively, before YouTube Create, which has not yet been launched.
However, there are good news. YouTube Create increased its monthly active users by 28% the year in the second quarter, exceeding the 9% capcut increase. Inshot, meanwhile, decreased by 7%. This suggests that although he has fewer users overall, YouTube Create can build a more stable audience.
Abe Yousef, senior insights analyst at Sensor Tower, explains: “While winning solid user growth on an annual basis, YouTube Create has struggled to follow some of his larger and more established peers such as Capcut, the latter having more than 10 × the number of active monthly users.”
He adds that the regular increase in active users – but downwards downloads – could mean that people who have tried YouTube create several times, loyalty. Capcut, on the other hand, benefits from the age of years and its integration with Tiktok, which helps to explain its domination.
Despite this, retention presents a challenge. According to Q1 data, only 1% YouTube create users still use the 90 -day application after download. CAPCUT retains around 7% and Inshot keeps 4%.
Commitment statistics are just as revealing. Users spend an average of 38 minutes a month on YouTube Create, compared to 62 minutes on Capcut. CAPCUT users open the application more frequently – 23 monthly sessions against 11 for YouTube Create.
You will find the application that grows around the world
It is not Android or iOS. Geographically, YouTube Create widens its scope. India represented 67% of its user base a year ago. Now, this figure fell to 51%, which means that more people use it elsewhere. Despite this, it remains quite sticky in India – the increasing active user ratios went from 9% last year to 12% this year.
Indonesia is now the second market outside of India, which represents 21% of world -class active users. It is followed by Germany at 5%, Brazil at 4%and the United Kingdom at 3%. The application is also experiencing strong user growth of one year over the year in Spain (+119%), South Korea (+91%), France (+89%) and Singapore (+71%).
Abe Yousef said: “An iOS version of YouTube Create could help the platform develop its market share, although fierce competition in space both from other video mounting platforms supported by social media and native video editors will persist.”
In short, you are about to obtain the mobile video editor from YouTube on your iPhone or iPad. Although it has a long way to go, increasing user numbers and world spread suggest that it could simply be carved in the crowded world of mobile video publishing.
