TomTomThe Dutch manufacturer of GPS devices and applications, announcement Monday (June 30) that he cuts 300 jobs as He is increasingly joining artificial intelligence (AI) in his activities.
The company said that it would accelerate the use of AI for the development and improvement of its products. TomTom said He has updated his cartography technology and done Its easier to use and more flexible software.
CEO of TomTom Harold Goddijn said The changes will allow the company to put products on the market faster And improve customer experience.
The changes will be mostly Allow employees working on its applications, more sales and support staff.
In 2023, TomTom decree Sale directly Portable GPS devices in the United States, according to self-evolution. Personal navigation devices (PND) experienced a drop in use due to uprising Popularity of free applications such as Google Maps, Apple Maps And Waze.
Not only were GPS devices not free, but they were also difficult to update. The drivers had to physically connect the device to a PC to download updated cards and application software, depending on the report.
TomTom has pivoted to provide mobile navigation applications, such as Tomtom Go Navigation and Amigo, And Localization -based service license, traffic data And Cards to car manufacturers and technological companies.
For example, its cards and traffic data are power Services based on location in Microsoft applications, including Microsoft 365, Power Bi, Bing And Azure cards. TomTom is a Microsoft Azure customer Also.
However, it still sells GPS equipment in Europe and other global markets.
On a global scale, TomTom has pivota for sale of navigation systems in the dashboard and accessory devices.
Other companies that have eliminated or said they planned to reduce jobs due to AI include Dirtywhich reduced staff by 1,000 while adding AI sellers; Klarnawhose CEO said helped to drive a 40% job reduction; Amazonwhose CEO said he saw Need a smaller workforce in the coming years; And Cowsterrikewhich Cut 500 jobs Because it automates with AI.
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