I did not intend to try Yellow of Kate Hudson “How to lose a guy in 10 days” my office dress this week.
But that’s what happened when I downloaded Doppl, Google’s new IA fashion experience This allows users to try almost any outfit. Think of the digital closet of Alicia Silverstone in “Clueless” – but AI, and on your phone.
All you have to do is take a picture of yourself, download the outfit you want to try and, within 30 to 60 seconds, your digital twin comes.
It is intended to replace your locker room. So naturally, I gave him a blow.
My “doppl” – incredibly similar to me, but with slightly deactivated proportions and longer hair – was held in the emblematic yellow dress that has obsessed me from college. Then he agitated.
Each animation is different. The application can create short videos of your AI clone moving in the outfit, usually with a slow turn or a rigid installation. In this case, mine raised an arm and posed as if it was heading for the Oscars.
It was shocking. But I couldn’t stop looking. The adjustment was not correct, but it was more precise than what I expected and enough to really want the dress. Maybe need it.
Doppl, Launched last week Thanks to Google Labs, is part of the test tool, partly technological experimental. Users can download outfit photos – whether it is a Pinterest adjustment, something from the website of your favorite store or a sweater you have spotted in a thrift store – and the application creates a virtual version of you in the outfit.
You can also ignore your own photo and choose from 20 predefined AI models of different ages, breeds and body types.
For the moment, Google says doppl “cannot always do things correctly. “The application only supports the ups, stockings and dresses – no shoes, bags or accessories – and does not offer dimensioning or help advice with adjustment.
However, I wanted to see what he could do.
An outfit that I tested came from my Pinterest table – entitled “The life of a shopping drug addict” – essentially a list of digital wishes that I want to have. I chose a look on Saturday evening: a black tank top and a long and fluid skirt.
Doppl gave me a short black mini-robe and black boots that were not like anything. In some photos, he even added a few centimeters to my hair.
Other outfits were getting better. I downloaded a pair of zara jeans who had sat in my basket, and Doppl surprised me by generating an image that included the product belt, even if Google said that the accessories are not yet supported.
The rendering was not perfect, but as a person who has 5’10 ”and finds it difficult to find long -term jeans online, he looked pretty good.
I bought them.
From what I have seen, the simpler outfits work better. The AI is struggling with complex silhouettes – layers in layers, blurred images, delicate fabrics – and sometimes invents new clothes from zero if it cannot understand things. When it works, it’s persuasive.
When this is not the case, you look at a glitch clone carry something you have not asked for.
“This is a generative AI in an augmented reality format,” said Sucharita Kodali, detail analyst at Forrester. “I can’t imagine that it wouldn’t be useful. Will it be transformational and double the affairs of anyone? No. But it will be useful. “
The application is not perfect. Doppl jumps on personalized questions like your size or your measurements, which could make the tests more precise. You must also be over 18, live in the United States and be connected to your Google account to use it.
Although he cannot replace the locker rooms of so early stores, for a free application on your phone, it is surprisingly closer. And it may well ask you to buy something you already wanted anyway.
