Adjustment, an application income management platform, recently published a study of 11,000 applications which shows a very interesting and strange subscription model for iOS-APPS. The study says that the weekly subscription model has now become the main contributor to iOS Purchase income in the application. The weekly subscription generates more than 46% of the total income of these applications with an average price of $ 8.1 in the United States according to the report, this weekly model has exceeded a single purchase model to the most seller and increased to 9.5% in 2025.
This increase in the weekly subscription model means deep human behavior that we evolve long -term commitments. The same factor that contributes to the decline in the number of looking at passionate moviegoers and serial lovers, where people fear getting involved in something that requires this long period of attention. Another important factor is the weekend, because users often test the applications or shows of watch and the seasons during their quiet navigation on weekends.
Another factor contributing to this booming trend of the weekly subscription is the illusion of affordability. A weekly subscription of $ 8 is manageable compared to a monthly plan of $ 35, even if it costs $ 416 per year against $ 420. Technological companies realize this and, therefore, the bad mental mathematics of recurring payments.
These weekly subscriptions are the result of impulsive decisions and short -term needs, while being unable to meet supported commitments. Most users who have subscribers for a month normally forget that they are subscribed, which has led to a deduction unattended, even if they no longer need the application. Although profitable in the short term, this trend can ultimately turn against users as users become supplied by the subscription and more selective on micro-engages which are added to significant annual costs.
“The study, which observed $ 1.9 billion in revenues on more than 11,000 applications, noted that weekly plans had increased by 9.5% this year compared to punctual purchases, which increased by 6.3% in the first quarter.”
