The world of automobile dealers evolves quickly while the Humanoid IA robots, formerly confined to factory floors, are now entering exhibition halls to greet customers, explain features and even pour coffee.
At the Shanghai 2025 car fair, the Chinese manufacturer Chery presented his latest advances, placing robots at the heart of the customer experience.
A humanoid robot designed to operate in car dealerships. (Aimoga Omoda Robot)
Smart sale consultant
Chery AutomobileA large Chinese manufacturer, presented Mornine, a humanoid robot designed to work in car dealerships. Mornine is more than a simple digital character.
It is a physical robot which can explain the specifications of the vehicle, direct visits to the exhibition hall, serve refreshments and communicate in several languages. Chery’s Mornine is already working as a “intelligent sales consultant” with a dealer in Kuala Lumpur, Malaysia, and the company plans to deliver 220 units to the world dealers this year. Mornine design combines advanced robotics with a friendly digital personality, aimed at connecting with younger and warned customers in technology.
A humanoid robot designed to operate in car dealerships. (Aimoga Omoda Robot)
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How mornine works
Mornine is propelled by Chery’s expertise in autonomous driving and artificial intelligence. The robot uses a multimodal detection model to recognize gestures, voice commands and environmental indices. Her hands are sufficiently ten to serve drinks, and she can walk straight to guide customers around the exhibition hall. Deepseek’s major language models give Mornine the ability to understand natural language and provide personalized responses, which makes interactions more natural and engaging.
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A humanoid robot designed to operate in car dealerships. (Aimoga Omoda Robot)
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Beyond the exhibition hall
Chery plans that Mornine exceeds car sales. Thank you to its flexible conception and its advanced artificial intelligence, The robot One day could work in shopping centers, cinemas, exhibitions and even houses or healthcare establishments for the elderly. Society sees Mornine as a step towards a future where artificial intelligence is always by your side, with robots acting like companions and daily assistants.
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A humanoid robot designed to operate in car dealerships. (Aimoga Omoda Robot)
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Why car manufacturers are betting on robots
Chery thinks that humanoid robots will become as important as vehicles in the coming years. These robots offer a new way of engaging customers, rationalizing operations and presenting technological leadership. With features such as the translation of language in real time, the movement of fluids and the ability to answer complex questions, robots and mornine are ready to transform the way we buy cars and interact with brands.
A humanoid robot designed to operate in car dealerships. (Aimoga Omoda Robot)
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Kurt’s main dishes
Humanoid robots in car dealerships are no longer science fiction. With models such as Mornine and Iron, Chinese car manufacturers run a new wave of customer service, mixing advanced artificial intelligence and robotics with real applications. Although some can find these slightly strange robots, their potential to revolutionize retail and daily life is clear. The future of the purchase of cars may well include a handshake or even a fist of a robot. If you are curious to know how these robots compare to others like Optimus de Tesla, or if you want to know more about their technology, there is much more to explore because this trend continues to evolve.
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