Sonythe internal corporate artificial intelligence platform, what is powered by Amazon Web Services (AWS) AI services, is processing 150,000 inference queries per day and is expected to process 300 times that amount in a few years.
Employees across the entire Sony group of companies have access to the platform, And they use he for help writing content, responding to inquiries, forecasting, detecting fraud, brainstorming and developing new ideas, Sony and AWS said in a December 2 press release.
These operations are facilitated by Amazon Bedrock AgentCorewhich Sony uses to create, deploy and manage AI agents, according to the press release.
Sony is also developing an AI model that will power an AI agent it will do the company’s review and evaluation process 100 times more effective, the press release said.
For this project, Sony is using the Forge Amazon Nova program, depending on the version.
The company is also using AWS AI Services for build an engagement platform that help its electronics, its games, its music, movies and anime companies are deepening connections between fans and content creators, according to the release.
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This platform will bring together the Sony Data Ocean, what is built on Amazon SageMaker and other AWS services, as well as the Sony Engagement Platform, which includes core back-end functions running on AWS, by liberation.
“Thanks to our long-standing partnership with AWS, we are now able to to fully harness the power of data and AI to forge new connections between fans and creators”, Tsuyoshi (John) Koderachief digital officer and chief executive officer of Sony Group Corp., said in the statement.
CEO of AWS Matt Garman said in the press release that Sony is reinventing its business with data and AI and that the partnership of both companies have evolved from providing gaming experiences to enabling those connections between fans and creators.
“With 57,000 employees using AI agents who will continue to evolve and expand their capabilities, this is the enterprise AI transformation in action,” Garman said.
Kodera said during a opening speech address to AWS re:Invent On December 2, Sony chose AWS to power its gaming experience in the early 2010s and continues to work with AWS on other projects, including powering Sony’s AI models.
“And today, we are integrating new agentic capabilities into our platform to enable a new level of advanced operational efficiency across our entire business,” Kodera said.
PYMNTS reported on December 2 that Agentic AI emerged as a key theme during the first day of AWS re:Invent and AWS announced significant updates for Amazonian base and introduced new Nova models.
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