Generative artificial intelligence can create realistic imaging and audio, which is why an increasing number of cinema studios incorporate AI into special effects. This occurs only two years after the biggest Hollywood union was on strike, partly on the impact that AI would bring.
“Popular culture films like The terminator have created a very dark dystopian version of what it might look, “said” the version of the White House AI and the Crypto-Tsar David Sacks. “” Star Trek Enterprise. Think of the ship’s computer in this area. You can talk to him. It can speak to you. He understands. It can do tasks for you. But he does not have his own will, he does not have the spirit of his own. He is there to help the crew, and he must be supervised by humans. “”
Six months after the strike starts, SAG-AFTRA members approved a three-year contract with major studios. The agreement addressed remuneration models, employment protections and also established AI railings.
“We all know that AI will change jobs,” said Microsoft president Brad Smith. “I think we all have to sail together. We are all traveling together to find a way to make it work as well as possible.”
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Microsoft president Brad Smith has conceded that “we must all sail through” the “journey” that the generator sets us up. (Soeren Stache / Picture Alliance via Getty Images)
The Academy of Arts and Cinema Sciences has planned to require films with Oscar potential to disclose if AI was used. Instead, he published a rule indicating that AI does not help or harm the chances of a film to receive a nomination.
“Two years ago, the question was whether they would use AI in the processes. Now the question is, how do we use AI?” Said Margarita Grubina, Vice-President of Business Growth at Voice Cloning Effect Firm Rewareer.
The company based in Ukraine uses votes of real people to improve the way an actor sounds. The technology was used in some parts of at least two nominated films in the Oscars this year. In The brutalistAI technology has helped make actors Adrien Brody and Felicity Jones more authentic during the Hungarian speech.
“The Hungarian Language and the Hungarian accent are considered one of the most complicated in the world and if you are not Hungarian, you cannot make a Hungarian accent,” said Grubina.
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The AI helped Felicity Jones and Adrien Brody to seem more authentic when you speak Hungarian The brutalist. (Photo of Scott a Garfitt / Inviting / AP)
Reheech has hired Hungarian speakers native to form its system in the dialect and sound. When the actor’s voice is added, the system reproduces what the actor says, which makes him look more like a native speaker.
“You always keep actors and humans, because humans are the best to play,” said Grubina. “Their voice has changed but their performance has not changed.”
Reseech also worked on Emilia Perez To improve the musical performance of the film.
“We always encourage our customers not to hide that they have used AI, because generally this utility of the public that we have seen in the past, it comes in fact from the public when they do not know what has been done and how it was done,” said Grubina.
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AI also helps actors to appear younger or older for certain roles. In Neflix Mexico Pedro PáramoAi Powered-Tools has delivered visual deraction effects. Director Rodrigo Pieto also worked on Irishmanwhich was presented on Netflix in 2019. Netflix Co-Prred Ted Sarandos says that the AI of the Dégreur used in Pedro Páramo was a fraction of the cost compared to the effects in Irishman.
“The entire film’s budget concerned the cost of the VFX on the Irishman,” said Sarandos when the results in April of Netflix in April. “So, the same creator using new tools, new best tools to do something that would have been impossible to do only 5 years ago. It’s incredibly exciting.”
El Eternauta Use effects fueled by AI to create a twisted image of Buenos Aires in the middle of deadly snowfall. (Thanks to Netflix)
Netflix also uses AI to build new worlds. In the new Argentina series, El EternautaThe visual effects fueled by AI helped rebuild Buenos Aires in the middle of a deadly toxic snowfall. Digitization and drone technology has captured 3D models of real neighborhoods in the city, including cars, graffiti and people. He marked the first time that Netflix used shots generated by AI like final images in a world title. The streaming service says it was able to finish the sequence ten times faster with a genetive AI
When the SAG-AFTRA initial agreement was concluded, some actors argued that the railings did not go far enough and that the video game players concluded an agreement last month after a one-year strike on AI protections. The group pleaded against the processing of motion capture actors as data rather than performers.
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“This is what the workers deal with is if it is if it is to their advantage to underline the fact that they use AI,” said Gregory Allen, principal advisor to the Wadhwani IA Center at the Center for Strategic and International Studies. “I would say that the use of AI is extraordinarily widespread and growing more and more as AI technology becomes more capable. And reality is that it is something that the economy needs.”
