Apple Tim Cook CEO on Tuesday (September 9)) called It is “the biggest jump of all time” for iPhone, but it occurred without AI.
The launch of Apple’s iPhone 17 relied on material and flea performance, with artificial intelligence (AI) playing only a secondary role. Apple managers only offered Apple Intelligence passing mentions, a change compared to the iPhone 16 of last year beginning where AI dominated before delaying temperate expectations.
The features of new iPhones have been supervised as AI catalysts. The new iPhone 17 PRO introduces a forged aluminum monohull, replacing the titanium used in previous pro devices. Apple said the switch makes the phone lighter and improves heat dissipation with a redesigned steam cooling system that allows PRO models to maintain performance during extended games and IA workloads.
THE big Change is the A19 Pro chip, which appearance Neuronal accelerators has each GPU nucleus and grow Cache memory for faster operations. Apple’s leaders said the processor provides “MacBook Pro-level calculation in an iPhone”, Tripping GPU Performance via the A18 Pro. The company added that the chip can run local language models locally and offers up to 40% better sustained performance than the iPhone 16.
Other AI features were not presented as pierced. Apple highlighted tools such as live translation in messages and facetime And Visual recognition in the photos, many of which were presented for the first time in June.
In an earlier cover, Pymnts noted that Google and Samsung have moved faster has TO DO AI Generative in the heart of Their smartphone strategies. Instead, Apple highlighted the way in which the background of functions on its devices have underlined. AirPods Pro 3 now offers a live translation via simple gestures and new fitness features formed on 50 million hours of health data of more than 250,000 participants.
On the Apple Watch Series 11, health directs Sumbul Desai said The new hypertension monitoring tool could inform more than a million people suffering from unmatched blood pressure In The first year, awaiting the authorization of the FDA.
The restricted framing underlines the prudent Apple approach to most of the consumers. Pymnts reported That investors put pressure for lighter AI plans, fearing that Apple risks losing ground in the face of rivals that market more aggressively. At the same time, Apple is weigh greater investments and structural changes To catch up. Cook used a meeting all the hands Earlier this year to highlight the company’s confidence in its long -term roadmap.
The message seems clear: Apple intends to build an AI differently, based on confidentiality, integration and efficiency while keeping it in the background, and betting that sustainability and regular performance will be more important for consumers than the features of the assistant.
