Apple’s annual WWDC developer conference is almost there, and it promises to be important. Not only for iOS, which takes another step forward in an iOS 19 of the redesigned rumor – er – iOS 26, or for iPados, which has just received WhatsApp directly per hourOr even for Visionos, the operating system for vision vision pro apparently sidelines from Apple that is still waiting for a cheaper version.
Put all these updates expected aside for a while, because Apple has in fact a bigger fish to fry this year, and no iOS overhang will be sufficient to distract large pink elephants and in shape AI in the room. It’s time to talk about SIRI AI, or its absence. In the event that you are not followed, Apple Intelligence has had difficulties since the launch of Apple in October 2024, and the most notable of these triples is undoubtedly its vocal assistant Siri in Siri, who, to date, has still not made his debut.
Like Bloomberg Mark Gurman reported in MarchApple delayed its Siri upgrade indefinitely after trying and failed to put its centerpiece from Apple Intelligence to Snuff. “… Apple had trouble completing the development of features and improvements would be postponed until the least May, when iOS 18.5 should arrive,” wrote Bloomberg in March. “Since then, Apple engineers run to correct a wave of bugs in the project. The work has failed, according to the people involved in the efforts, and they now believe that the features will not be published before next year at the earliest.”
Listen, things happen, the products are delayed and the plans are bad, but that is not necessarily what makes Siri stumbled by Apple interesting; The question can be revealing of the company’s difficulties in developing a new generation AI in general, and taking into account the way things are happening in the world of technology at the moment, it is definitely bad for business. Apple has already started its trip in the integration of AI and LLM generating features in its products from a position that is well behind the competitors. It is not unusual – Apple is known for a more awaited approach, but when the wait is associated with struggles outside the door, eyebrows tend to rise. This is exactly where we are now.
And given these very public difficulties and the pressure to modify them, the WWDC 2025 can be accompanied by higher participations than usual, not only to advance the entire iOS ecosystem in a substantial way, but to put the pendulums at the time on the meaning of Apple in the still very volatile world of AI. Apple has the brain and vision to define a course for the Apple Intelligence, or to the AI / ML team in charge of the features won nickname which would have been granted by the colleagues engineers of the company? This nickname, by the way, is aimlessly. Ouch…
The good news for Apple is that, for the most part, the pressure is more optical than substantial at this stage. Most people, despite the emphasis on AI and LLM, are not obsessed with their phones, laptops or tablets with these characteristics of AI. Actually, RLeap The question of whether people with iphones or Samsung phones use or really want the features of the AI seems to suggest that the interest is at best lukewarm. According to a December 2024 survey, an overwhelming number of people (73% of iPhone users and 87% of Samsung users, to be exact) who can use AI on their devices, say that they think that features add little or no value to their general telephone experience.
For this reason, I will not call the WWDC 2025 a moment of brand or rupture for the features of Apple AI by all means, but it is not a complete radiation either. While Apple finds a way to put your course on time, other competitors like Samsung and Google seem to plow and launch AI features on the wall. Most of them are frankly small potatoes at the moment, but it may not be the case for a long time. Do not get me wrong, I am always skeptical about the long -term impact of AI on our gadgets and our lives in general, but given the amount of capital and attention to AI, that could change everything. And if Apple is late for Another year, Then it makes it even more difficult to catch up.
However, it is more optics, and if I was a man in Paris, I would put money on Apple to move the accent on his alleged flashy overhaul of iOS and to hope that the attention remains on the things he East do as opposed to what is missing. And maybe iOS will be enough to steal the show. The first rumors suggest that there is a great visual overhaul that is inspired by visionos, and Lord knows that I am a suction as a change of atmosphere. There are also rumors of game center This unifies Apple Games on platforms and features such as improving battery management which can give your device an additional juice. I am sure that there will be a lot to sort once the WWDC 2025 will be underway next week, and I am sure that a large part will be additive and perhaps even fun, but the fact remains: Apple will not be able to hide its faux pas de AI for a long time, and the developer’s conference can be the ideal moment to tear this group of Siri-Shap bands.
