Applebee and Ihop plan to launch a “personalization engine” supplied with AI which could help its restaurants provide recommendations and personalized offers, according to a report The Wall Street Journal. The customization engine would use the past purchases of a customer – or client commands similar to them – to make recommendations.
Justin Skelton, the information director of the parent company, Dine Brands, says Newspaper That a personalization system powered by AI would be designed to stimulate customer loyalty, as well as to serve as a way to sell products. As indicated by the NewspaperIHOP already has information on the control habits of its customers via its award program.
As indicated by the NewspaperDine Brands also plans to deploy AI tools designed for staff members. In addition to exploring the use of cameras powered by AI to detect when a table needs cleaning, it also tests an AI application for managers.
