AWS will be at stand 5.C90 in Hall 5 at the RAI during exhibition hours and in sessions throughout the week, offering engaging demos, in -depth advice and thoughtful discussions.
At the stand (5.c90)
The AWS stand will include 56 AWS partners in various demos that present technologies and the best use cases shaping the future of the media and entertainment industry (M&E). We demonstrate the latest Cloud and AI technologies that help customers in broadcasting, streaming, media supply chain and monetization. This includes a manufacturer’s area and a generative AI area for more technical deep dives.
Throughout the AWS stand, participants will learn how S&E companies can adapt to a changing entertainment environment, on a large scale and in the budget, using the latest generative tools of AWS AI and Cloud and its partners.
For example, the World Press Organization Reuters will join AWS to demonstrate the live content captured in the prosecution of the Parliament of the United Kingdom (United Kingdom)-reproduced simultaneously in real time to several press organizations. They will use the API specification (TAMS) API (TAMS) and the AWS API services (AWS Amaton Simple Storage Service (Amaton S3), AWS Elemental Mediaconvert and AWS have AWS MediaConvert and AWS functions. Reuters and AWS will show how the native collaboration and interoperability of the Cloud can transform the way the news. And monetized.
S & E companies wish to take advantage of the generator to unlock the income of their existing content libraries and their existing IP, reducing operational costs, while improving vision experiences. AWS will offer demos showing practical use of workloads generating AI, including examples of use of services like Amazon Bedrock, with Amazon Nova Foundation and Amazon Connect models.
AI agents also help companies to support new commitment features, rationalize operations and improve advertising and monetization opportunities. The AWS stand will include more agentic demos than ever before, with capacity like Amazon Bedrock Agentcore, Amazon Q and Kiro to support the use of M&E. This includes demos starring the latest advice for a media lake on AWS, which added agental AWS Partners Masv and Nomad Media capacities.
Participants can explore how AWS services can meet their unique needs alongside experts in the manufacturer’s area. This includes learning to deploy infrastructure on several availability areas and regions using Amazon Cloudfront and the capture of detailed video quality measurements for each frame of your outing with AWS Elemental Mediaconvert. Explore the monetization of live video while offering digital video tapeline features (DVR) with AWS Elemental Mediatailor. Reinvent research and discover it in media libraries with cloud storage on AWS and Amazon S3 Vectors, as well as rationalization of commercial operations with Amazon Q.
New this year, The Builder Zone will also set out experts who will be able to discuss digital sovereignty at AWS. This includes the European sovereign cloud AWS, the first sovereign cloud entirely featured, supported by solid technical controls, sovereign insurance and legal protections required by European governments and businesses. It is planned to launch at the end of 2025, the European sovereign cloud AWS will be fully located in the EU, physically and logically separated from the other AWS regions.
Celebrate a decade of AWS Elemental
September 3, 2025 marked 10 years since AWS acquired elementary technologies, now known as AWS Elemental. In many ways, the acquisition marked the start of a new trip to AWS in M&E, and IBC provides the ideal forum to celebrate customers and partners who helped shape this trip.
Today, AWS elementary services support new innovative streaming platforms, live digital diffusion techniques, cloud production workflows, etc. These services help customers like BBC, Fox, Netflix, PBS and Video Prime create, transform and provide high quality digital content. For example, using AWS Elemental Media Services, Tubi has delivered the most broadcast Super Bowl in history at 15.5 million simultaneous streaming viewers. Formula 1 made its debut on its new level of Subscription F1 TV Premium Streaming, and Nbcuniversal broadcast personalized announcements on 5,000 hours of content from the Paris 2024 Olympic Games on Peacock.
The Stand AWS will offer a dynamic chronology mapping a decade of milestones and power of industry. It will give participants an overview of the hundreds of features published since the acquisition, supporting more than 1,500 customers worldwide. IBC participants can also meet AWS elementary experts on the stand.
You can visit the AWS Elemental 10 Years page to find out more about all the activities provided for the IBC.
Speech sessions and more
AWS also joined forces with Nvidia to sponsor the future tech hall (hall 14, stand 14.A13). Join us to learn AWS technical partners, AWS Partner Network (APN) partners and customers to find out how they accelerate AWS’s implementation for media workloads.
AWS will participate in ten sessions during the IBC2025, including seven sessions on the AWS and Nvidia Innovation scene in the future of Tech Hall (Hall 14) and two sessions on the future technological stage. The sessions include:
- Thursday (9/11)
- 1:35 p.m. – World Skills Café, stand E102 – Is the lack of skills of conservation companies? (With: Nina Walsh, world leader, industry business development, AWS)
- Friday (9/12)
- 1:45 p.m. – Future Tech Stage – Put the limits: IA innovation in live sports with Formula 1 (With: Ruth Buscombe, Main race strategist in Formula 1; SEPI MOTAMEDI, SR. Live Media Solutions product manager, NVIDIA; Chris Blandy, Director of Media and Entertainment, Games and Sports Business Development, AWS)
- Saturday (9/13)
- 11:15 am – AWS and NVIDIA Innovation Stage – The Club 2025 World Cup as an innovation engine: how Cloud technology has reshaped sports rights and delivery (With: James Pearce, please Broadcast and Streaming at Dazn; Andy Wilson, CTO at M2A Media; Paul Devlin, Global Strategy Leader for Pari, Gaming & Sports at Aws; Larissa Gorner-Meeus, CTO At Proximus Media)
- 12:00 pm – Innovation step AWS and NVIDIA – Future FIT MEDIA Supply Chains (With: Adam Jakubowski, VP Technical Operations at BBC Studios)
- 1:00 pm – Future Tech Stage – How the video premises production with “ Last One Laughing ” in the Cloud (With: Tim Bock, production manager, innovation – international originals at Amazon MGM Studios; Greg Young, Global Production and Post Technology at Prime Video)
- 3:45 pm – income rights: unlock the value of the content in a digital -premier world (With: Richard Clarke and Damien Viel de Banijay; Kathleen Barrett, CEO of Backlight; Alex Buchanan, Director of Basic Programs)
- 4.30 p.m. – AWS and Nvidia Innovation Stage – Media transformation led by AI: redefine public experiences(With: Sebastien Westerduin, CEO, amplify; Lewis Smithingham, Executive Vice -President of Strategic Industries – Media, Entertainment, Gaming & Sports, Monks; Jeri Lambert, SVP of Growth, Platforms & Tech Services Emea, Stuart Lepkowsky – Global Head of Telco, Media Entertainment, Games, and Sports Partner Strategy, AWS)
- Sunday (9/14)
- 12:45 p.m. – AWS and Nvidia Innovation Stage – Breaking News: Next Genération Workflows in News and Sports(With: Sam Ross, Executive Product Director for Shortform’s production and publication at BBC; Rebecca Light, Content Management and Quality Control Group in Sky)
- 2:15 p.m. – AWS and NVIDIA Innovation Internship – 10 years of video innovation with AWS Elemental: How it started, how it goes and what is the next step (With: Eric Orme, VP Live Sports Product & Engineering at Prime Video; Alan Robinson, Executive Product Director, BBC; Greg Truax, Director of Engineering, AWS Elemental)
- 4.30 p.m. – AWS and NVIDIA Innovation Stage – Movieabs: Broadcasting the Vision (With: Rich Burger, CEO of Movieabs; Tom Sharma, CTO at Avid; Raf Soltanovich, Vice-President of Prime Video technology)
In addition, IBC participants can join AWS, AWS Partners and other peers in industry at one of our auxiliary events throughout the week. This includes:
