The new friend of Juventus
Tether Holdings Ltd. recently splashed, entering a 10.7% participation in Juventus FC. Now keep it, it’s not just another sponsorship agreement we are talking about. This is the first time that a big football club has had a cryptocurrency company involved in its governance. They even appoint candidates for the board of directors for the next shareholder assembly. Wild enough, right? And the fact that Tether can have a say in club affairs adds a completely different layer of intrigue to the situation.
What really means? On the one hand, having ties – one of the biggest names in cryptographic space – helps the more credible and rooted Juventus. On the other, this makes you ask you how much autonomy the club will keep since Exor still has 65% of the actions of the team.
What is the next step for cryptographic governance in sport?
This seems a little different from the previous collaborations we have seen. Historically, these Crypto-Sports partnerships were on advertising, not on real governance. This could establish a trend, paving the way for other cryptocurrency companies to enter the space of sports governance, but we must keep an eye on the fact that they can really withdraw it.
Tether can be able to fight for a more important footprint in the sport industry. This can open doors for good old -fashioned crypto B2B partnerships. They want to integrate their technology into club operations, which could mean that we see more blockchain payments in sport. If they succeed, it could also encourage others to try a chance.
Best practices to overcome challenges
Tether’s approach teaches some important lessons on the integration of company stables.
It seems that they are committed for the long term, they therefore seek lasting means to add value. They also put pressure for the representation of the board of directors to ensure that their strategic objectives align with those of the club.
Understanding this balance between inherited property and new technology is essential. In addition, regulatory compliance will be the key, as well as transparency on how stabbed can be used. Education is essential here.
Finally and above all, there are these road dams of the annoying integration to think, such as liquidity and the putting on the financial institutions with cryptographic contracts. Being able to associate with good entities to clean these bottlenecks will be a data changer.
Advantages and disadvantages of the integration of cryptography
Having an arm of cryptographic governance in traditional sports has certain potential advantages, but it is also responsible for risks.
- Uplining, there is more transparency, a better commitment of fans and perhaps a certain operational efficiency to be won.
- However, you must get rid of regulatory problems, security problems, price volatility and operational challenges.
Even if Tether’s participation allows them to have a say in club governance, they will have to play it carefully. Time will tell us if this crypto integration experience will work well for all those involved.
