Cannes, the French city famous for welcoming the Cannes Film Festival, should experience a digital transformation. Cannes traders are about to start accepting cryptocurrency payments this summer, aimed at attracting high spending customers and modernizing the city’s payment ecosystem. Artem Shaginyan, founder and manager of the strategy of the web payment company3, Lunu Pay, informed that the municipal government of Cannes targets an adoption rate of 90% among local merchants.
Shaginyan said: “It’s a big signal. When a city like Cannes, known worldwide for culture and trade, begins to integrate Crypto on a large scale, this shows that web 3 pays are no longer just a niche thing.
Cannes adopts generalized cryptography payments
It is a question of proving that the crypto can work in daily contexts, not only online or in theory. »»
In February, the mayor of Cannes, David Lisnard, organized a training session to integrate crypto payments for business owners and professionals in order to promote the general acceptance of cryptographic payments in the city. This development towards the adoption of cryptocurrencies is part of a broader trend on a global scale, where governments of the city, the State and the States seek to remain competitive by adopting modern financial technologies. For example, the Swiss city of Lugano began to accept Bitcoin and Stablecoins as part of its initiative to become a global crypto center in December 2023.
Likewise, Panama City announced in April 2025 that municipal taxes and costs could now be paid in various cryptocurrencies, including bitcoin and ether, reflecting an increasing trend in the adoption of digital money. While more and more jurisdictions are planning to integrate crypto into their financial systems, the Cannes initiative could open the way to world cities to modernize their payment infrastructure, attracting increased investments and global recognition.
