Artificial intelligence (AI) could soon announce the greatest internet upheaval, because Dial-UP has given way to WiFi.
With Perplexity Ai in talks to reach an evaluation of $ 14 billion because it seeks to launch his own navigatorComet, to compete with technology giants like Google, AI could already be ready to do for Internet bridges and traditional information what Wifi has done on Ethernet cable.
At the center of this potential change are companies such as perplexity, OPENAI and other startups both implicitly and explicitly disputed the longtime domination of Big Tech in web access, in order to do Obsolete traditional internet interfaces thanks to capacities based on natural language – and more and more multimodal – AI own Digital recovery dashboards.
Forget by clicking on pages of blue links. Today’s consumers want answers For Their questions, and they want them to be immediate and packed for consumption. AI can help do it in a This traditional Page rank algorithms and web access browser software cannot often.
Imagine this: instead of typing “best Italian restaurant in Brooklyn”, users can ask for an AI agent – who knows their budget, their food restrictions and perhaps even blood pressure – And in a few seconds, the reservation is reserved.
Welcome to the AI interface era of the Internet and, one day, even in trade.
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AI agents emerge as new digital guards
From Netscape to Chrome, browsers are digital windows in the world. Users have tapped, clicked, scrolled and hoped that somewhere, buried under spam and the SEO banner advertisements, They would find what they were looking for. But this era is potentially ready to quickly surround the drain when AI comes to control a larger share of the flow of information.
Chatppt.com is now the Website in fifth row visited In the world, with Google.com at the top, followed by YouTube, Facebook And Instagram.
The news that perplexity develops its own Web browser, comet, which should include agental AI capabilities and the possibility of automating some tasks, already shows what Users find things, how they buy things and even how they know things, could be more and more to be won.
Instead of opening a browser window and typing an URL, users can soon speak or send a request to an agent who comes out, search on the internet and deliver what they need. No tabs, no clicks and no endless scrolling.
This is at least the future envisaged. These are not capacities that we could expect to be offered to Microsoft Edge, after all. It was reported on Saturday May 10 that the growing popularity of IA search made investors in Apple and Google uncomfortable.
However, the technology giants in place such as Google and Microsoft hide their bets by filling the AI directly in their browsers and making the web platforms look like Co-Pilotes than in Windows. But in the long term? The entire concept of a web browser can be absorbed by an ecosystem of intelligent, personalized and persistent AI agents.
See more:: Microsoft moves to protect his lawn while Openai turns into Rival
Navigate the new border of web access
The advent of the AI original web experience could mark a transformative period in the way users access and interact with online information.
At the heart of the potential evolution are large models of language (LLMS) such as Openai GPT-4Gemini from Google and Claude d’Anthropic. These systems are increasingly capable of understanding the context, maintaining memory and performing tasks in several stages. But the real agency requires more than linguistic prowess. Integration is the key. APIs (application programming interfaces) now serve as conduits through which AI agents interact with applications, services and devices.
For companies, the AI agency has a double -edged sword. On the one hand, it could open new paths for customer engagement, operational efficiency and product innovation. The otherhe Can also threaten to disrupt longtime commercial models.
Consider the world of electronic commerce. If AI agents make purchasing decisions, traditional advertising strategies could vacillate. SEO, influence marketing and even visual design can lose relevance if IA agents bypass websites in favor of direct API transactions. The brands will have to rotate, optimizing not for human attention but for the interoperability of the AI.
The verifiable identity will also become crucial.
As these developments take place, the path We sail and interact with the Internet is ready for an important transformation. The AI navigator wars have started and the result will shape the future of the digital landscape.
