Apple will highlight its AI strategy during the WWDC 2025 Keynote on Monday, with its very dispensed “Liquid Glass” software, playing a secondary role in the announcements, the analyst of the Ming-Chi Kuo affirmation industry.
Reports leading to WWDC have indicated that iOS 26 will offer a major design overhaul inspired by Visionos, the operating system of the Apple Pro Voice. The overhaul has been described as the biggest update of iOS since iOS 7, and it will be the main objective of the event.
BloombergMark Gurman even suggested that Apple uses the overhaul of the “liquid glass” to distract his inability to deploy promised Apple Intelligence features – like a more personalized and aware SIRI, which was strongly promoted during the conference of last year’s developer and in the months of testing thereafter, but he turned out to be vaporware because he did not work in internal tests.
However, in a Last minute key points to watch on wwdc “post on xKuo has argued that above this year’s event, Apple will care to explain how to come AI features will work on the devices (“although no major breakthrough is expected”) and that the company will even offer a development calendar for its launch.
According to Kuo, the development on AI on Apple’s devices will “probably” “” reputation Apple Intelligence / Siri “, demonstrations of IA integration into the operating system to improve the user experience, the deployment of tools for third -party developers to integrate AI into their applications (to which we are already waiting for ourselves) and strengthening confidentiality protections.
Finally, Kuo says that Apple will have partnerships with other AI service providers, similar to its current agreement with Openai to take advantage of Chatgpt via Siri. This is probably an allusion to the Apple reported partnership with Google to make Gemini an optional SIRI extension, with Siri capable of submitting requests to Gemini for more in -depth responses on AI.
Do you move on Siri?
Kuo’s predictions raise intriguing questions. The argument has been advanced that the Siri brand is tarnished, and the introduction of a new IA chatbot propelled by large language models under a new brand would mean a clean break from the past. But if Apple had to rename Apple Intelligence / Siri, it could be interpreted as an implicit recognition that its original AI strategy has failed.
There is also the danger that Siri is already indelible linked to Apple intelligence in public conscience. Given the quantity of marketing spent for Apple Intelligence, or “AI for the rest of us”, as Apple calls it, it is fair to react to Kuo’s claim on a brand change with some skepticism.
If Apple intends to rename Siri to launch the Chatbot Ai on which he worked – said he was tied with recent Chatppt models – then a new name and a new character for the virtual assistant could potentially revitalize his image. But Apple should make sure that any new product is up to its promises, otherwise another misstep could be potentially disastrous.
Anyway, we will learn more about Apple’s plans very soon.
Apple WWDC 2025 Keynote will start on Monday June 9 at 10:00 a.m. Pacific time. Apple will broadcast the event live on its website, on YouTube and in the TV application. If you are unable to look live, we will have a live blog and an advertisements here at MacRumors, and we will be live to tweet the event on the MacRumorslive account.
