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Three years after Diem’s failure, Meta returns to the cryptographic universe. This time, the company explores the use of stablecoins to pay the creators on its platforms. In Paris on the USDC or the USDT, it adopts a more flexible approach, focused on adoption, stability and global financial inclusion.
Brief
- Meta returns to Crypto by integrating USDC and USDT Stablecoins to pay content creators.
- This strategy aims to facilitate cross -border payments and bypass traditional banking infrastructure.
- By focusing on adoption rather than on the emission, Meta strengthens its position in the global digital economy.
After failing to establish Diem as a global digital currency, Meta opts for a more pragmatic approach. The objective: to integrate existing stablecoins, such as USDC from Circle or USDT from Tether, to make payments on a global scale. This decision marks a clear break with the initial ambition to create a owner cryptocurrency.
The arrival of Ginger Baker as head of the initiative underlines the gravity of the project. Formerly of Plaid and member of the Stellar Foundation Board, it represents a commitment to anchor the project according to decentralized financial standards. Meta is now based on cryptographic infrastructure to strengthen its social platforms without provoking the same resistance it was faced during its balanced campaign.
Use of meta stablescoins Meets several strategic objectives. It allows the optimization of cross -border transfers by bypassing costly and slowed traditional banking networks. For a company like Meta, connecting billions of users, there are many advantages:
- Reduction in transaction costs;
- Acceleration of payments between creators and platforms;
- Funds for funds in unstable monetary environments.
By targeting the USDC and the USDT, Meta relies on already largely adopted assets, facilitating their integration without requiring complex learning. The company thus offers a stable, digital and global payment method, without incurring the political risks of a private currency. The model is evolving: foreign currency issuing to facilitate cryptographic liquidity.
A cryptographic strategy at the crossroads of the regulation
Meta’s return to the world of digital assets faces a changing regulatory environment. In the United States, the law on engineering, which aimed to regulate stablecoins and to make it a lever for the international influence of Dollar, was recently blocked in the Senate. This legislative impasse reflects political tensions surrounding these new financial instruments. Meta, who has already seen her project balanced strangled by the authorities, seems to have learned lessons.
By opting for already compliant crypto tokens, it limits its direct exposure. However, legal uncertainties remain: any regulatory modification could slow down or condition the deployment of these payment systems. Meta’s strategy will have to face these constraints to endure.
What are the challenges of content creators?
The integration of Stablecoins opens up new perspectives for content creators, especially in emerging countries. When banking systems fail or absent, receiving stable crypto payments could transform access to monetization. This would allow Meta to:
- Stimulate local content production;
- Diversify the income of creators;
- Do loyalty from a user producer base.
In this logic, Instagram, Facebook or Threads could become channels for cross -border payments. Crypto stands out as a lever for financial inclusion by allowing creators to monetize without traditional bank account. Meta could thus extend its influence, not only social but also economic, by becoming the interface for the distribution of digital income in the world.
A few months after a shareholder proposed that Meta invests his treasure in Bitcoin, he is now based on stablescoins as an integration strategy. This repositioning marks an evolution of technology: integration into the cryptographic ecosystem rather than competing with it. A dynamic that could transform social networks into key players in digital and web3 finance.
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The world evolves and adaptation is the best weapon to survive in this wavy universe. Originally a director of the cryptographic community, I am interested in everything that is directly or indirectly linked to blockchain and its derivatives. To share my experience and promote an area that fascinates me, nothing is better than writing informative and relaxed articles.
Non-liability clause
The points of view, the thoughts and opinions expressed in this article belong only to the author and must not be considered as investment advice. Do your own research before making investment decisions.
