Gemini has exceeded Jamming In the American ranking of the IOS App Store, reaching 16th in the finance category, while Coinbase fell to the 20th. This change follows the launch of Gemini Xrp MasterCardA limited edition card that allows users to spend XRP directly from their Gemini portfolios and win a cashback in the same cryptocurrency (1). The new product seems to have led to an increase in downloads and the commitment of applications, contributing to the significant rise in rankings (1).
The XRP Mastercard, launched in partnership with Ripple Labs and Mastercard, offers users up to 4% cashback in XRP, combining the usefulness of traditional payment methods with rewards based on crypto. This decision positioned the Gemini at the intersection of cryptocurrency and daily expenses, differentiating it from competitors who have not yet launched products based on similar XRP (1). The time of the release of the card is aligned with the renewed interest in XRP following the regulatory clarity in the Ripple-Sec case, further improving its call for investors and daily users (1).
Appot rankings are influenced by various factors, including optimization of keywords, user reviews, download rates and overall application performance. The rapid ascent of the Gemini application demonstrates the effectiveness of its user acquisition strategy, which may have been reinforced by targeted marketing and a strong commitment within the XRP community (1). Although Coinbase has maintained a higher negotiation volume – according to 4.54 billion dollars in volume 24 hours a day, Gemini managed to surpass it in the visibility of the App Store (1).
Tyler Winklevoss, co-founder of Gemini, highlighted the milestone on X, declaring: “Flippe accelerates”, a reference to the broader change in market dynamics and user preferences (1). This decision also comes while Gemini is preparing for a potential IPO, having filed with the Securities and Exchange American Commission to include his ordinary class A shares on Nasdaq under the Ticker Gemi (1).
The change of ranking reflects the growing importance of product innovation and user engagement in cryptographic space. While exchanges seek to differentiate themselves through unique offers such as the XRP credit card, the competitive landscape continues to evolve (1). This development could encourage other platforms, including Coinbase, to take into account similar strategies to maintain their market positions (1).
Source: (1) Gemini climbs in the classification of the App Store after the launch of the XRP card (
