What you need to know
- Google appears to be transforming its TV interface into an AI-powered hub for generating content, not just consuming it.
- “Sparkify” is the core feature, turning your prompts into AI videos by leveraging Gemini and Veo.
- Currently in limited testing, Sparkify and Gemini integration on Google TV is still rolling out, with wider support expected later this year.
Google is working to make its TV interface more than just a passive viewing platform.
Digging into the code during a recent APK teardown, the folks at Android Authority have discovered hints that your Google TV may soon let you create your own videos using AI.
At the heart of this initiative is a feature called Sparkify, which was first announced at Google I/O 2025. With support from Gemini and Veo, Sparkify can take prompts or questions and turn them into animated video responses. Indeed, you ask and the system displays it.
The teardown also revealed references to things like “scene style,” “visual style,” “describe your idea,” and “generate video” — all likely subcomponents or settings around how Sparkify might refine what’s displayed.
If Google succeeds, televisions could transform from simple screens to interactive creative centers. Imagine asking your TV to illustrate a history lesson on the spot, or generate a short video explaining a concept instead of reading a page of text.
Sparkify doesn’t exist everywhere yet. For now, it’s in limited or behind-the-scenes testing on select Google TV devices. And even Gemini’s integration with Google TV is in the early stages of deployment. Google has announced plans to expand support to more models later this year.
More than video creation: Google’s AI “nudge” feature
The video generation option isn’t the only AI feature discussed. Google seems to be experimenting with move functionwhich is supposed to check if you dozed off during the broadcast. This experience suggests a broader ambition: Google wants television to become more responsive and more tailored to viewer behavior.
Of course, it’s not guaranteed that everything visible in the teardown code will become a public feature. Some items may be prototypes or tests intended for internal development only.
And the timeline is uncertain: we don’t yet know when or if Google plans to roll out all of Sparkify’s features to all users.
Yet it’s becoming clear that Google is pushing TVs to take on a new role, one where they don’t just stream content, but also help create it.
