Google triggered another wave of artificial intelligence technologies on Tuesday to accelerate a one -year -old cure of its search engine that changes the way people get information and reduce internet flow to other websites.
The next phase described during the annual conference of Google developers includes the publication of a new “AI” option in the United States. The company claims that the functionality will make interaction with its search engine more as having a conversation with an expert capable of answering a wide range of questions.
AI mode is offered to all users of the United States only two and a half months after the company began to test with a limited Labs division audience.
Google also feeds its latest AI model, Gemini 2.5, in its search algorithms and will soon be starting to test other AI features, such as the possibility of automatically buying concert tickets and carrying out research via live video flows.
In another example of Google’s all-in approach to AI, the company has revealed that it planned to take advantage of technology to reintegrate the smart glasses market with a new pair of shows powered by Android XR. The overview of the future device, which includes a hands -free camera and an AI assistant supplied by voice, comes 13 years after the beginnings of Google Glass, a product that the company abandoned after a public reaction on confidentiality problems.
Google did not say when its Android XR glasses will be available or how much they will cost, but disclosed, they will be designed in partnership with Gentle Monster and Warby Parker. Glasses will compete with a similar product already on the Facebook Parent Meta Platforms and Ray-Ban market.
The expansion is based on a transformation that Google started a year ago with the introduction of conversational summaries called “IA glimpses” which appeared more and more at the top of its page of results and eclipizing its traditional classification of web links.
According to Google, about 1.5 billion people regularly say with “IA glimpses”, and most users are now longer and more complex.
“What all this progress means is that we are in a new phase of the change of AI platform, where research decades now become reality for people around the world,” said Google CEO, Sundar Pichai, a crowd crowd in an amphitheater near the Society’s headquarters in Mountain View, California.
Although Pichai and other Google leaders predicted that AI’s overviews would trigger more research and, ultimately, more clicks to other sites, it has not worked in this way so far, according to the results of the research optimization company Brightdge.
Google’s click click rates have decreased by almost 30% in the past year, according to the recently published study by Brightedge, which has attributed the decrease to increasingly satisfied people of AI.
The decision to make the Mode IA widely available after a relatively short test period reflects Google’s confidence that technology will not usually revolve a disinformation that tarnishes the reputation of its brand and recognizes the growing competition of other research options fueled by AI as chatgpt and perplexity.
The rapid rise in AI alternatives appeared as a recurring theme in legal proceedings that could force Google to dismantle parts of its Internet Empire after a federal judge said last year that its search engine was an illegal monopoly.
During a testimony during a test earlier this month, Eddy Cue, a long-standing executive of Apple, said that Google searches carried out via the Safari browser from the iPhone manufacturer has decreased because more people rely on alternatives powered by AI.
Google has cited the upheaval caused by the rise of AI as one of the main reasons why it should only be necessary to make relatively minor modifications to the way it exploits its search engine, because technology already modifies the competitive landscape.
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But so far, Google’s dependence has more AI seems to allow its search engine to maintain its mantle as the main internet gateway – a position which is the main reason why its corporate parent, Alphabet Inc, has a market value of 2 TN.
During the year ending in March, Google received 136 billion monthly visits, 34 times more than the average chatgpt of 4 billion monthly visits, according to data compiled by onelittleweb.com.
Even Google’s IA mode has recognized that the company’s search engine seems to be considerably injured by the transition to AI technology when a journalist from the Associated Press asked if its introduction would make the company even more powerful.
“Yes, it is very likely that Google’s IA mode will make Google more powerful, especially in the field of access to information and online influence,” replied the IA mode. The functionality also warns that web publishers should be concerned with the fact that the mode has reduced the traffic they obtain from the search results.
Google’s upcoming tests in its Labs division prefigure the next Watch of IA technology that may be made available to the masses.
In addition to using its Mariner Technology project to test an AI agent’s ability to buy tickets and reserve restaurant reservations, Google will also experience research carried out via live video and an opt-in option to give its IA technology access to Gmail and other Google Applications of people so that it can know more about the tastes and habits of a user. The other features of the this summer test list include a “deep research” option that will use AI to deepen complex subjects and another tool that will produce graphic presentations of sports and financial data.
Google also presents its equivalent of a VIP pass to all its AI technologies with an “Ultra” subscription package which will cost $ 250 per month and will also include 30 storage teraoctes. It is a big step beyond the previous high-end package of Google, which is now called “AI Pro”, which costs $ 20 per month and includes two storage teraoctes.
