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From a certain point of view, Google seems to be intimidated to accept the ascent of the AI.
After all, why play with an advertisement company of billions of dollars that acts as a pillar of the consumer internet, a knowledge research base and a perpetual attention machine? The answer provided by the bears is that Google and Alphabet (Goog) must do it. Adapt or die.
The deluge of AI announcements at the company’s E / S developer conference this week has not really resolved this question as much as to explode it.
No matter what encourages Google to revise its research products. What is important is that people continue to use Google products – even if it means revision of search engines inherited in AI agents and chatbots. If investors are concerned that Google cannibalise its most precious asset to repel Openai and a new wave of competitors, Google’s response seems to be: that much. And by the way, we are the new wave. Take advantage of your IA overview.
The business leaders use different keywords and metaphors, of course. What are technological conferences if not human rapid engineering?
“We believe that AI will be the most powerful engine for the discovery that the web has ever seen,” said Liz Reid, leader of Google’s research team during the presentation. Reid presented the new Google IA mode, a dedicated chatbot style search option which is now integrated into the Google search page alongside tabs such as images, videos and news.
Instead of recovering specific information or presenting a series of hyperlinks, AI mode offers a back and forth conversation, a summary of detailed research and purchasing and logistics assistance.
For Reid and the management team, the integration of AI into the research experience is not a break in research but An evolution of this.
What remains unresolved is how disruptive it can be for companies that rely on Google research inherited to send people in their own way. Or people looking for Google to explore and find questions, rather than simply answer it. For the moment, at least, the management team has boasted that when people use IA previews, they are happier from the results and end up looking for more often.
Like my colleague Dan Howley, who reported it from the conference, said it, “it was Google’s attempt to try to recover.” A smarter research experience, providing additional features, is that which can better compete with other AI companies which aim to exceed Google as the central interface of the web.
