A few weeks ago, I realized the new executives that we are starting to see in publisher-ai relationships. Publishers do not currently see much income from the use by AI’s response engines, and the initiates of the industry told me about three main remuneration models that they are starting to see developing. Whose third, shared with me by Joe Marchese of Human Ventures, seemed by far the least plausible.
Basically, Marchese told me that publishers could work with AI companies to create brand response engines – Imagine Chatgpt fueling a New York magazine chatbot. Rather than scratching the entire web to populate their answers, these response engines would only limit their research to the content of their specific host editor.
It seemed wild to me because why would someone willingly limit the scope of their research to a website, when a search on the Internet level would necessarily include this website, plus a Billion of others?
