He quoted Inma as an example of this second tranche, as well as the information, which recently launched his own chatbot called Deep Research. Earlier this year, I wrote on a similar product of politico, available only for members of Politico Pro, who scratched its large owner research archives to make the compilation of white buses a breeze. (Max Tani in Semaor A Since that the Politico Pro product has had some hiccups, generating relationships with false information.)
According to Dorosz, the viability and usefulness of these products, as is often the case, is effectively summed up with the quality of the information they help to sort. If an editor only treats in the content of the raw materials, which is available in other places on the web, an answer engine that recirculates this material will have trouble providing any advantage that a Chatppt or another search freely available does not do so.
If, however, these response engines help readers (paying) to give meaning to case studies, white pods, exclusive data and expert information, they add value to subscriptions and users. This will encourage people to come back and pay.
However, there is the natural question of cost and accessibility. Singolda, of Taboola, stressed the point that most publishers cannot afford to build or exploit their own response engines, and they would be unlikely to charge visitors to use them. Thus, the best bet for these publishers could very well associate with third-party companies like Tabola which exhaust the production costs themselves, monetize commitment with advertisements and divide income with the publisher. It may not be a revolutionary, but it’s money.
At a certain level, it was the Tabola field from the Dawn of Time. If these tools increase site engagement, even 10% or 20%, and they are free, it is difficult to plead in question against their value.
But this is the kind of logic that animated the old Internet, an ecosystem where the content of the large -scale raw materials could maintain a media company. In this new era, the post-professional era, you may have an infinite number of recirculation tools and no one could still visit your website in the first place.
