Live updates: Apple 2025 event


Dan Ives de Wedbush expects iPhone prices to increase “ about $ 50 to $ 100 ”

Investors will be apathetic towards the Apple event if there are no new major material updates, Wedbush analyst said on Tuesday in the CNBC half-time report.

He predicts that Apple could increase the prices of the iPhone due to prices.

“Ra probably about $ 50 at $ 100, given tariff problems,” said Ives. – Kif Leswing

Steve Wozniak spotted Apple Park

Steve Wozniak founded Apple famous alongside the late Steve Jobs in a Cupertino garage. It has not been involved day by day for decades, but it is an important inspiration for Apple employees and fans.

– Kif Leswing

Apple customers do not buy IA phones, said Amit Daryanani by Evercore

Although Apple’s AI has not been up to expectations, customers will upgrade their iPhones to improve battery life, Evercore’s Evercore Daryanani on “Squawk on the Street” said on Tuesday.

“End of the day, with regard to iPhones or Apple products, in each survey we have conducted, the two main reasons why people want to buy a new iPhone: the battery life is very bad or they need a new screen,” said Daryanani.

“AI and Apple Intelligence are the fourth or fifth reason they want to buy,” he continued.

– Kif Leswing

IPhone price in the home

The columnist of Wall Street Journal Tech, Joanna Stern, said that Apple’s launch event was to deliver for investors and consumers, but that price stability will be a key focus.

“In a world of prices, in this world of economy, it’s quite incredible for Tim Cook,” Stern told “Worldwide Exchange” of CNBC. “So, I think it will be a great thing that investors should look at, on the right. The prices of these phones: do they register without any significant functionality increases? This will be a more difficult sale.”

Stern said that without major design revision or new types of devices that stimulate excitation, it expects launch to be “the same as the latest iPhone events”.

“People will upgrade because they need a new iPhone, but people will not be exhausted to buy these phones if they don’t need a new phone,” she said.

– Chris Eudaily

Tim Cook publishes a photo of a sunrise on the apple headquarters

Apple CEO, Tim Cook, is still publishing an Apple Park photo in Cupertino California, on launch days.

– Kif Leswing

Cupertino’s head office is preparing before the launch event

Apple Campus before the launch of the iPhone 17.

Steve Kovach | CNBC

It is dark and 67 fresh degrees at Apple Cupertino headquarters before the “AWE Droping” launch event from the iPhone manufacturer.

Steve Kovach of CNBC reports that the staff set up breakfast before the crowd arrived. The campus will soon be excited for the expected announcement of new iPhones and Apple Watches.

– Chris Eudaily

Peter Andersen says that the iPhone event is “ignoring the elephant” of Siri and Ai

Andersen Capital Management founder Peter Andersen said that he was disappointed with the lack of attention from the iPhone manufacturer to software and artificial intelligence before the launch event.

Andersen told CNBC “Power Lunch” that the accent put on the equipment was “a kind of false head and ignoring the elephant in the room, frankly, who is: where is Siri?”

“While the AI ​​continues to develop, they obviously stand in the background. They will therefore try to concentrate the fact of a new penetration and that the equipment offers new innovations, but in the long term, I really think that they must focus on the development of software,” he said.

Learn more about CNBC Pro.

– Chris Eudaily

Apple’s new iPhone software is the biggest visual change in more than a decade

Apple iOS 26 REMONTE

Source: Apple

Even if iPhone users do not plan to buy one of the new devices that the company announces on Tuesday, they should expect their phones to get a radically different look this week.

Indeed, Apple will probably deploy its iOS 26 operating system after its iPhone event, and this software update will include the most drastic visual change in the iPhone interface in a decade.

Revealed in June, Apple has created a new visual language which he calls liquid glass. The new look replaces the former opaque static buttons in the iPhone operating system with transparent graphics designed by Apple to have detailed liquid type animations.

So far, the liquid glass has had mixed criticism The first adopters who tried it in beta versions, but when Apple publishes the new software this month, millions of people experience it for the first time. Apple hopes they will find it “delicious”. – Kif Leswing

How much will new iPhones cost?

The Apple logo, taken at the Apple Store on the 5th avenue in Manhattan.

Sven Hoppe | Photo alliance | Getty images

The biggest question of Apple investors and customers about this year’s iPhones is the amount they will cost.

Consumer products, including clothing, shoes, coffee and game consoles, see price increases caused by tariff costs. Some Wall Street analysts count on Apple to follow.

Most analysts expect Apple to increase prices on some of his models because he is struggling with the Trump administration prices. The company said in July that prices could cost it more than $ 1 billion this quarter.

But if Apple increases prices on its phones, do not expect the company to blame change on prices. More likely, Apple will highlight the new technology of phones, as well as their chips.

“No one is going to go out and say that it is linked to the prices,” said IDC analyst Nabila Popal.

It is also possible that Apple eliminates the entry -level version of some of its phones, forcing users to obtain more storage at higher departure prices. Apple usually $ 100 more to double the iphone storage amount from 128 GB to 256 GB.

One possibility, said JPMorgan analysts, is that Apple could eliminate the 128 GB version of the iPhone Pro, which currently costs $ 999 for the iPhone 16, which means that consumers should pay $ 1099 for an iPhone 17 pro which has more starting level storage than its predecessor. – Kif Leswing

Apple’s fourth phone’s fourth phone

Apple has published four new phones during its events in September since 2020. But the four iPhone models are not just as popular.

Each year, one of Apple’s models tends to drag his brothers and sisters in terms of sales, according to analysts. This year is Apple’s tweener model, the iPhone 16 Plus, which costs $ 899. It is higher than entry -level models with smaller screens, but less than Apple Pro models that have better quality screens and faster flea.

Before the most delay, Apple offered a “mini” phone with a smaller screen at its lowest entry level. This mini model also did not produce solid sales.

This year, analysts have said they are expecting that Apple mixes its range again, replacing the “plus” with a thin model that could be called “air”, such as laptops and Apple iPads.

The idea behind the Slim model is that consumers will abandon a lifespan and battery features, such as several camera lenses, for a lighter iPhone. Apple’s expected entry into the market comes after its Samsung rival published a similar device called the Galaxy S25 Edge earlier this year.

“Although we recognize that a thinner apparatus would introduce a relatively new form factor for the iPhone, we think it will have a mute impact on consumer purchasing decisions,” said UBS analysts in a Sunday note. – Kif Leswing

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