Microsoft’s AI Push Notches Early Profits


Microsoft’s strategy to install artificial intelligence (AI) as default functionality on its software can be chargeable.

The company notes a 10% increase in subscription income to consumers at Office 365 in the three months ending in March compared to a year ago, according to a Thursday, May 1) report From information, quoting Microsoft. The company added that this growth rate was faster than each of the last four quarters.

Microsoft increased the lowest price of its software by 30% in January, which cost users $ 10 per month for individuals and $ 13 per month for households.

After the relative success of the deployment of the price hike, Microsoft can consider doing something similar for its users of the company’s office 365, the information indicated, adding that the company weighed by adding AI features to the platform for many years.

Currently, business users can choose to pay $ 30 per month per user for access to the AI ​​chatbot of Microsoft, which allows them to search for documents, transcribe meetings on teams and create e-mails or PowerPoint presentations.

In other news from Microsoft, the company said on Thursday that it was going give up prices For its Xbox game console, as well as its controllers, citing “market conditions”.

The company also said that this planned to increase the price of its new first game games from the holiday season.

“We understand that these changes are difficult, and they have been made with particular attention given the conditions of the market and the increase in the cost of development,” said Microsoft blog. “For the future, we continue to focus on the offer in more ways to play more games on any screen and ensure the value of Xbox players.”

According to the Pymnts report, the price of Xbox helmets will only change in the United States and Canada, and some Xbox controllers will remain the same price.

Microsoft has not said that if American prices played a role in price increases, but the company is based on manufacturing abroad, including in China, according to a Bloomberg report. During his Wednesday, April 30) gains Call, the company said that price uncertainty has achieved the levels of computer manufacturers at higher levels than usual.

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