(Tnnd) – A New Pew Research Center Analysis Beginning to understand how Americans meet artificial intelligence as they travel the web.
The Pew Research Center examined around 2.5 million visits to the web pages of a group of 900 people who agreed to share their navigation data for a full month.
Most people have struck at least one AI content, but a large part touched AI at a level of gaze or superficial.
Many people have met summaries generated by AI in their web research.
There were limits to follow -up. Not all devices connected to the web are followed. And the PEW Research Center has not been able to analyze the content organized in real time algorithmic on the pages or social media pages which require a connection to access.
Almost everyone, more than 90%, visited at least one page that mentioned AI, even if the mention was brief or unrelated to the main objective of the page, according to the Pew Research Center.
Almost half of the people visited a page where AI was the main objective of content, but these visits were not frequent.
These, for example, could be press articles that closely examined the problems related to AI.
Almost 60% of people consulted a search page, such as Google, with a summary of the results generated by the AI.
Only 13% of people visited the website of a generative AI tool.
And only 10% of people are looking for an AI -related term.
“This simply confirms that AI in one way or another has entered the dominant current,” said the expert in AI Anton Dahbura said about the study of the Pew Research Center.
Dahbura, co -director of the Johns Hopkins Institute for Autonomy provided, said that AI was anchored in our online world.
“And if this is not the case, it will be soon,” he said, noting that companies rush to incorporate AI both in customer service and behind the scenes.
“There is certainly afraid of missing and a perception that if I have no IA involved somewhere … I will become unimportant, or if my products or services will become out of words,” he said.
Dahbura said that the average person may not realize how many content generated by AI or influence on the AI they consume online.
Daniel SchiffA policies scientist and governance co -director and responsible for the AI laboratory of the Purdue University, mentioned the literacy of AI as concern.
People may find it difficult to separate the reliable and impartial information from the content generated by the AI which may seem authoritarian but can be struck or missed.
“It shapes the information that people find. It shapes what they learn. It shapes what they think,” said Schiff. “So, it’s incredibly powerful for our whole type of information and learning synthesis.”
Dahbura has expressed its concern about the summaries generated by AI, such as those found on a Google search page or those who try to present a consensus of buyers on a product page.
Say that you shop online for a lawn mower and you get recommendations generated by AI. How do you know if they are reliable?
“Can you even play it by having more comments on a certain brand? And then AI thinks that it is consensus, that it is the majority opinion,” said Dahbura.
Dahbura said AI can be a good shortcut for people online, but you should also be careful.
AI can hallucinate. It can reference sources that do not exist. And it can leave aside important opinions in order to offer digestible consensus.
“It is not the fairy dust that you can simply sprinkle things and expect it to work all the time,” he said.
