Netflix used a generative AI in one of its programs for the first time in a movement to help make films and “cheaper” and “best” television series.
After Netflix published its results in the second quarter Thursday, July 17, the executive co-chief Ted Sarandos confirmed with analysts that the Argentinian science fiction show Eternaut had become the first show to use AI on the platform.
“We remain convinced that AI represents an incredible opportunity to help creators improve films and series, not just cheaper,” said the 60 -year -old.
According to Sarandos, the Spanish language series, which follows the survivors of a deadly snowfall that decimates the population, used AI to represent a building collapse in Buenos Aires. He added: “This sequence is in fact the very first final sequence of the AI to appear on the screen in a series or an original Netflix film. The creators were therefore delighted with the result.”
Presence of the work of the visual effects team, he added: “Using tools fueled by AI, they were able to obtain an astonishing result with a remarkable speed and, in fact, that the VFX sequence was completed 10 times faster than it could have been finished with VFX tools and traditional workflows.”
Sarandos also defended the fact that AI enabled the show, which has a small budget, to have convincing effects that otherwise “would not have been possible” for a project of this size.
The executive also decided to dispel all the fears concerning AI to replace the role of anyone in the film and television industry, saying that those who use the tools have seen the “advantages in production by pre-visit and work planning work, and certainly visual effects”.
The use of AI in the film has been a hot topic lately, with Robert Downey Jr and James Gunn who were firmly expressed against technology, while individuals such as James Cameron and Ben Affleck kissed him.
The AI was a large area of interest during the dispute in 2023 between SAG-AFTRA, the largest union of the actors and screen artists in the United States, and Hollywood Studios.
An agreement was concluded in November, the union declaring: “SAG-Aftra members will receive an unprecedented climbing of wages, a considerably improved streaming remuneration and the very first crucial protection concerning the use of artificial intelligence technology.”
