IOS dominates the mobile advertising strategy with 55% share of purchase income integrated in 2024: report

After years of post-pandemic correction, the mobile game industry is part of a new era marked by strategic refinement and long-term growth. According to the new State of Mobile Gaming Gaming Game Report by Moloco, the overall income of purchase in application (IAP) increased by 4% in 2024, while hybrid monetization strategies (combining IAP advertisements…

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