Why early generative AI ads aren’t working and how creatives will shift to integrate the tech into their work

Marketers are faithfully obsessed with newness when it comes to brand activations. So it’s no surprise that in the second year of having generative AI, marketers have been rushing to use it in their advertising. But so far, consumers aren’t as enamored with AI-created generative ads as marketers are. Throughout 2024, marketers who have obviously…

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Google to reintroduce in-person interviews amid rising AI cheating concerns

Google revises its recruitment process to respond to increasing concerns concerning the abusive use of artificial intelligence in online interviews. The director general Sundar Pichai confirmed that the company reintroduced at least one cycle of interviews in person, marking a passage of virtual hiring practices which became standard during the pandemic. The decision comes as…

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The AI Revolution Empowering The Frontline

The use and integration of AI into medicine leads to a quiet revolution in health care Getty By Professor Nicos Savva Professor of Management Sciences at the London Business School Speaking to the recent SXSW London Festival, former British Prime Minister Sir Tony Blair said the United Kingdom should adopt a future of AI doctors…

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