As we approach the launch of Pixel 10, I receive already seen with the new Google devices, while the company has advanced its flagship phones to improve the entire Android ecosystem, rather than its own advantage. Does that seem familiar?
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At the time, before having the Google Pixel range, each year would deliver a new Nexus phone. Google produced these devices for a handful of reasons. It started largely like a way for Google to provide a device with developers to create Android applications, but it has transformed into a place where Google would help break in new ideas for Android as a whole. Essentially, these devices would establish the standard. Certain examples that come directly to mind include Nexus phones among the first to adopt USB-C, standardize fingerprint sensors, introduce new features such as transparent updates and help put computer photography under the spotlight.
When Google went to Pixel as a device, the goal posts moved a bit.
Pixel did not target the developers or did not aim to be a poster child for the features, he had to be a device for consumers, a device that provided the experience that Google wanted to offer through each element. In many ways, the series has enabled Nexus’ objectives to live, but it is clear that Google was happy to do its own thing (see Tensor) while allowing its partners to take the wheel, to say. More recently, however, it really seems that Google once again tries to define the standard for Android, and do it via Pixel.
The first instance of this came with the Pixel 8 series. The announcement of the Google bomb promising “at least” 7 years of security And The major improvements in the Android operating system were important. Not only Google separated, but it exceeded Apple. Since then, we have seen the whole Android industry making movements around this new standard. Samsung has equaled Google’s policy (almost immediately, no less), and many other brands have intensified to provide much longer than before update policies. There are still a lot of brands with disappointing software support, but Google’s decision did a lot of good to Android as a whole.
I hope Pixel 10 is the next step in this regard.
The Qi2 standard has been messy, to say the least, with a single Android phone that adopted the standard – HMD Skyline of 2024 – but even HMD seems to worry a little less about its phones today. Samsung has adopted Qi2 without enthusiasm, but the “Qi2 Ready” program is mainly an excuse to jump the construction magnets directly in a device. It’s a good thing to exist, certainly. So many cases of cases already threw magnets into their boxes, and “Qi2 Ready” gives a certain standardization (although it is not well marketed at all). But on the other hand, it allows Android manufacturers to ignore and / or weaken a standard that provides a characteristic characteristic of modern iPhones to the masses, and a characteristic that people clearly appreciate.
Google goes up to the plate with Pixel 10 and correctly adds the Qi2 support, or at least that’s what recent leaks are stating. It’s a big problem. For customers, because Google seems to build an entire ecosystem in “Pixelsnap” as our team discusses the last Pixelated Episode, but also for Android as a whole.
With a major name in this industry – if a small per number of sales – adopting an appropriate Qi2 support, each Android manufacturer now has a real reason to add a support. It is no longer a question of matching / copying the iPhone, it is a question of following their direct competition.
The update situation is important far More in the vast scheme of things, but the arrival of Qi2 continues on a similar effort.
What do you think?
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