Spotify says its ability to direct its customers to External payment links in its iOS application has already had a positive impact on sales. In a newly filed friendship in the support of EPIC games in its current legal battle with Apple on external payments on the App Store, Spotify says that its internal data indicate that its recent update supports web payments has led “a significant increase in the upgrade of iOS users to a premium subscription”.
Shortly after the American district court in northern California reigned in favor of Epic Fortnite Maker games Regarding external payments, Apple was forced to allow us to apply developers of us Direct their customers to other ways to pay From the interior of their iOS applications without having to pay the Apple committee.
Now, iOS application developers in the United States can choose to talk to its customers web invoicing options and if there is a delivery to pay directly.
Spotify was one of First to update its iOS application To take advantage of the new policy. The updated version explains to customers what subscriptions cost, indicates them to its website to buy and allows users to Buy audio books directly.
The results were largely positive, Spotify wrote in the new file.
“The 2025 prescription has created significant advantages for developers and – more importantly – consumers,” said the file. “Spotify’s internal data show that its iOS application updates have already led to a significant increase in the upgrade of iOS users to a premium subscription. Apple compliance has also allowed new products that would not have been possible without the injunction.”
Spotify said that its “premium destination page” revised in its iOS application indicates to free users how to go to a paid subscription by offering prices and a link to a payment page. Since the addition of link and pricing information, Spotify says he has seen the immediate impact of the changes.
During the two weeks, the new page was live, Spotify says that the conversion rate of the free level to Premium has remained “relatively constant” on Android, where Spotify has already been able to offer basic price information.
Meanwhile, the conversion rate between iOS users has increased considerably, according to the company.
“This strongly suggests that this increase is due to the Apple which finally complies with the injunction thanks to the 2025 command,” wrote Spotify. In addition, the company adds that it is starting to see the effects on audio book purchases only three days after the launch of new product options.
