Artificial intelligence (AI) is rewriting the marketing flight manual, opening up a world of new possibilities for efficiency and personalization.
But with every launch comes turbulence: decreasing click-through rates, growing data privacy concerns, and increasing AI-powered search results are becoming increasingly common obstacles. To stay in orbit, B2B marketers need a content strategy designed for this new frontier.
The Emerald Studio team: Pamela Ravetier, design director; Tonya Cooper, Senior Content Strategist; and Alexis Carroll Cline, studio director, will address these questions in their Content in the Age of AI: Tools and Tips for Stellar Performance scheduled for October 29 as part of our 12th edition Strategy and Planning Series (#SPS25).
Meet the EmStudio team
Carroll Cline is Principal of Emerald Studio, Emerald’s custom content agency, leading a seasoned team of strategists, writers, editors and designers in campaign creation and specializing in interactive assets. She has built relationships, brands, and compelling content primarily in the nonprofit, healthcare, technology, and education sectors.
Passionate about the intersection of AI and marketing, Cooper is an accomplished strategic marketing professional with over a decade of experience in technology and SaaS, including leading global go-to-market strategies at Intel. Data-driven, it excels at leveraging AI and data insights to drive innovation, streamline workflows and deliver measurable results.
As Design Director at Emerald Studio, Ravetier takes a disciplined approach to creating compelling, award-winning assets. She specializes in digital design and translating product messages into experiences that resonate with users and elevate brands.
Webinar Overview
The EmStudio team offers a dynamic webinar filled with practical strategies, actionable insights, and real-world examples you can apply:
- Create compelling human connections with interactive content;
- Maintain the credibility and value of the content;
- Maximize the ROI of AI tools; And
- Optimize for AI search.
Regardless of your experience with AI, this webinar will help you strengthen your content strategy and deepen audience engagement in the AI era.
Decoding the Future of Marketing: B2B and AI Trends for 2026 and Beyond
The 12th edition Strategy and Planning Series (SPS) scheduled for the last week of October. As AI continues to make headlines, this series will dig in to examine its real-world impact on B2B marketing and operations. Join us to explore real-time adjustments to stay ahead in a rapidly changing go-to-market environment, smarter demand generation tactics, the latest Martech trends and how to leverage them for growth.
We have two more webinars planned for #SPS25.
Strategy happens at the margins: the quiet return of curiosity, chaos and the joy of not knowing what comes next
Most webinars on “planning” will give you another model. Another funnel. Another marketing acronym.
This is not the webinar offered by NetLine’s Josh Baez
In this session broadcast on October 27, participants will discover why the best-laid marketing plans live not in frames, but in mushy middlemen. This webinar isn’t a discussion about filling in the cells of a document: it’s a call from Baez to reclaim the joy, chaos, and spark that makes marketing worthwhile in the first place.
Building the future of B2B marketing with AI, automation and alignment
B2B marketing is in the midst of a seismic shift. Teams don’t struggle because they lack tools, but rather because they fail to connect the dots between data, insights, and impact. The winners of 2026 will be those who begin to activate the intelligence they already have.
Alicia Hale of Demandbase will be joined by Rob Jekielek of The Harris Poll on October 28 to discuss the lesson that can be learned from State of B2B Marketing According to Demandbase report. Drawing on the perspectives of more than 500 senior B2B decision-makers, the topics they’ll explore will include why disconnected data is silently killing B2B dynamics (and how to fix it) and where alignment between marketing, sales, and operations creates the biggest impact.
These #SPS25 webinars will aim to explore real-time adjustments to stay ahead in a rapidly changing go-to-market environment, smarter demand generation tactics, the latest Martech trends and how to leverage them for growth. Come be part of this highly engaged audience of B2B decision-makers planning their 2026 strategies to help you decode the future of marketing strategy.
Click here to register for the webinars today.
