Square, a subsidiary of Jack Dorsey’s Block Inc., announced a major step toward mainstream Bitcoin adoption on Wednesday with the launch of Square Bitcoin, a fully integrated payments and wallet solution that enables more than four million U.S. merchants to accept and manage Bitcoin directly within the Square ecosystem.
The new feature will allow businesses to process Bitcoin payments starting November 10, 2025, with no fees for the first year and with instant settlement options in Bitcoin or US dollars.
Square said merchants can also automatically convert up to 50% of their daily card sales into Bitcoin, helping them diversify their savings without leaving the platform. The service will be available nationwide, except in New York, where regulatory restrictions remain in effect.
The launch, revealed during the company’s Square Releases event, marks a major milestone in Block’s long-term Bitcoin strategy.
Square Bitcoin combines two main features, Bitcoin Payments and Bitcoin Conversions, as well as an integrated wallet that allows users to buy, sell, hold and withdraw Bitcoin in their Square dashboard.
Miles Suter, head of Bitcoin products at Block, described the rollout as a key moment in bridging traditional commerce with digital currency.
“We’re making Bitcoin payments as seamless as card payments while giving small businesses access to financial management tools that, until now, have been reserved for large companies,” Suter said. “Square is in a unique position to generate everyday Bitcoin money, not just a store of value.”
The move comes as part of a broader industry shift toward the use of digital currency in everyday commerce. Between 2024 and 2026, U.S. cryptocurrency payment users are expected to grow by more than 80%, according to market data cited by Square.
The company said the new system would simplify Bitcoin adoption for local businesses by removing the need for technical expertise and providing an all-in-one platform for fiat and Bitcoin transactions.
Block’s Bitcoin initiatives extend beyond payments. The company also operates Cash App’s Bitcoin trading feature, Bitkey, a self-service Bitcoin wallet, and Proto, a suite of Bitcoin mining products.
Its open source division, Spiral, funds development projects aimed at advancing the use of Bitcoin as a tool for economic empowerment.
Since the beta rollout of Bitcoin Conversions in 2024, participating traders have collectively accumulated 142 Bitcoins as of October 1, 2025. Early adopters, such as California-based Pink Owl Coffee, reported using the feature to build long-term reserves directly through daily sales.
