Google has deployed an important update of its Chrome browser on iOS, allowing users to switch transparently between personal and work profiles. This feature, available on Android and Desktop versions, addresses a persistent point of pain for iPhone and iPad users that juggle several Google accounts. The update makes it possible to switch quickly with only two taps, ensuring that navigation on data, bookmarks and history remain separated between personal accounts and managed by the company.
The functionality is particularly focused on business users, as it fits into Google Chrome Corporate Tools. When connected to a working account, any navigation activity is isolated, preventing it from getting involved in personal data. This separation improves safety and compliance, especially in the intake environments of your devices (Byod) where employees use personal iPhones for work tasks.
Improve safety in a hybrid working era
According to The Verge, the update does not support several profiles not still, which means that users cannot create several personal accounts as they can on other platforms. However, for those who have a managed working profile, the switch is simple: press the profile icon and select the desired account. This reflects features in Google workspace applications, but brings it directly to the browser.
Engadget reports that this decision comes in the middle of increasing requests for better insulation of mobile devices. With remote work blurring the lines between professional and personal life, IT services have been pressure for tools that prevent accidental data leaks. Google’s implementation guarantees that business policies, such as content filtering or data loss prevention, only apply to working profile without affecting personal navigation.
User experience and limitations
The messages found on X highlight the user’s enthusiasm, many praising the update to simplify the management of accounts on iOS. A common feeling is the relief of connection and exit hassle on several occasions, a bypass solution which previously risked synchronization errors or confidentiality slips. However, as PCMAG notes, it is a “limited” form of multiple account support, limited to a personal profile and a working profile per device.
The deployment aligns with the wider trends from the industry to the navigation based on the profile. Competitors like Microsoft’s Edge have been offering similar features on iOS for years, allowing complete multiprofoncated support. Google’s delay, as indicated in 9TO5MAC, can come from Apple’s application sand rules, which complicate data separation from third -party browsers.
Implications for the adoption of companies
For companies, this could stimulate the adoption of chrome on iOS, where Safari dominates. IT administrators can now apply policies more effectively, ensuring that work -related research does not contaminate personal stories or vice versa. The penis also highlights the potential for future expansions, such as support for several personal profiles, which could make chrome a stronger competitor against iOS native options.
The initiates of the industry see this as part of Google’s push to unify its ecosystem on platforms. With Android already supporting robust profile switching, iOS parity reduces fragmentation. However, the limitations persist: no integration into incognito mode between profiles, and the configuration requires an account managed by the company, excluding occasional users with several personal Gmail addresses.
In the future: confidentiality and competition
As hybrid work evolves, features like this highlight the need for granular control over digital identities. Recent research reveals similar updates in other applications, such as Microsoft teams, reporting a competitive race for secure and friendly tools. Google could extend this to a complete multiprofoncated support, potentially in response to user comments on platforms like X, where parity requests with office chrome are vocal.
In the end, although it is not revolutionary, this update marks a step towards a more integrated navigation experience on iOS. For professionals, this means less friction and more peace of mind, potentially influencing the way companies manage mobile security in an era of constant connectivity. As 9TO5MAC points out, it is a victory to separate corporate and personal data, but Google has room to innovate more to match rivals.
