According to a survey by the Hana Bank financial research institute, half of the adults in the twenty to 50 years old tried the crypto and more than a quarter still hold them.
The study notes that 51% of people in this age group have some experience by investing in crypto, while 27% currently have virtual assets. On average, these assets represent 14% of their financial portfolios, or around 13 million won.
Age and gender gap
Ventilation By age, the largest group of investors is in the forties at 31%, followed by those from thirty to 28%, people in their fifties at 25%, and the youngest group, those in the twenties, at 17%.
Men still lead by a large margin, representing 67% of cryptographic investors against 33% of women, but the participation of women has increased since 2024.
Source: Hana Financial Research Institute/ ⓒCheonji Ilbo 2025.06.29. 출처 : 천지일보(
Investment and wallet models
Crypto-investors tend to be more active overall. Their average financial assets reached 96.79 million won – 1.3 times the 75.67 million won won held by non -invaluers.
Among those who have already bought virtual assets, 38% describe themselves as having an aggressive approach, against only 20% in the general investment audience.
They also juggle more products – 7.3 different investment vehicles on average, compared to 4.3 for non -crypto investors – and 73% of them hold indoor shares.
FNB and commercial ISA are 1.5 times more common among virtual asset holders than among others.
Entrance time and invested amounts
Most people jumped during the Bitcoin boom in 2020, with more than 60% saying that they started buy crypto This year.
Three -quarters of investors started with less than 3 million won, but today 42% have pumped more than 10 million won in virtual assets over time. This change shows an increasing desire to extend the issues once confidence is installed.
South Korea's skyline. Image: AIFS Abroad
A passage from the FOMO to the strategy
The fear of missing used to drive 57% of new investors, but that fell to 34%. Meanwhile, those who quoted “new investment experiences”, growth potential or portfolio balance increased from 26% to 44%.
When looking for tips, 39% are now based on friends and family (compared to 44%), while official exchange sites attract 24% (compared to 15%) and analysis platforms were 19% (compared to 10%).
Diversification and exchange preferences
At first, 89% of investors focused only on Bitcoin. Over time, more branching in altcoins, stablecoins and even NFTs. Most use more than one exchange – 7 exchange out of 10 on Upbit, which is linked to K Bank.
Features such as trading volume or user interface are less important now; The ease of bank link (7 → 11%) and promotions (2 → 10%) are higher when choosing an exchange. If the exchanges have raised their unique rule, 70% say that they would remain with their main bank rather than opening a new one for the advantages.
Felash star image, tradingView graphic
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