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“UpOnly” podcast host and widely followed cryptocurrency investor Jordan Fish could be poised to earn more per episode than Joe Rogan done with the “Joe Rogan Experience” podcast.
Coinbase (NASDAQ:COIN) on Monday spent $25 million on a non-fungible token to relaunch the “UpOnly” podcast for eight additional episodes. The deal could see Fish, better known as Cobie in cryptocurrency circles, earn more than $1.5 million per episode, assuming he splits profits equally with co-host Brian Krogsgard.
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While that figure doesn’t include potential production costs, the bottom line will likely exceed the $800,000 that Rogan has. estimated to be carried out per JRE episode.
“Who is Joe Rogan,” Fish job on X on Tuesday as blockchain-based prediction market Polymarket highlighted the implications of Coinbase’s NFT purchase.
“UpOnly,” which was previously sponsored by the defunct cryptocurrency exchange FTX, last aired on December 2, 2022, a month after the exchange collapsed.
It’s unclear whether Fish actually intended to restart the podcast. He said in May that the “UpOnly” NFT price was set “too high for anyone to buy, even as a joke.”
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“Ah man, wtf”, he first said in response to the news that Coinbase had purchased the NFT.
“Sir, you should fire whoever approved this,” he said. said in response to confirmation of Coinbase CEO’s move Brian Armstrong.
“It’s only been 3 years since up just ended,” Fish said in a separate article “I was 20 when this started, now I have gray hair. We’re going to rename it Unc Only and I’ll spend $25 million on plastic surgery. See you soon.”
Meanwhile, Coinbase’s purchase of “UpOnly” NFTs is just a small part of a much larger deal. Alongside the “UpOnly” NFT, Coinbase Tuesday acquired Fish’s community-based cryptocurrency fundraising platform Echo for approximately $375 million, including cash and stock.
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“Today, founders often struggle to raise capital and individual investors do not have the opportunity to invest in private token sales,” Coinbase said, adding that it would use Echo to solve these problems for founders and investors.
