Universal Music Group has partnered with NVIDIA to undertake collaborative research and development in the area of music creation and remuneration of rights holders.
Through this partnership, the companies aim to explore music discovery, enhance fan engagement opportunities, and evaluate artist creation tools. UMG’s Music & Advanced Machine Learning Lab (MAML) previously trained its models using NVIDIA’s AI infrastructure.
“We are excited to establish this groundbreaking strategic relationship that unites the world’s leading technology company with the world’s leading music company in a shared mission to harness revolutionary AI technology to significantly advance the interests of the creative community and the role of music in global culture,” said Sir Lucian GraingeChairman and CEO of UMG. “We enthusiastically embrace the opportunities that AI presents, and it is critically important that NVIDIA is choosing to take a leadership position in the technology industry by committing to the principles of responsible AI. We look forward to working closely with NVIDIA to guide the unprecedented transformative potential of AI to serve artists and their fans as we work together to establish new standards of innovation within the industry, while protecting and respecting copyright and human creativity.”
“We are entering an era where a musical catalog can be explored as an intelligent universe: conversational, contextual and truly interactive,” adds Richard Kerrisvice president/general manager of media at NVIDIA. “By extending NVIDIA’s Music Flamingo with UMG’s unrivaled catalog and creative ecosystem, we will change the way fans discover, understand and interact with music on a global scale. And we will do it the right way: responsibly, with safeguards that protect artists’ work, ensure attribution and respect copyrights.”
