Artificial intelligence does not only make the infiltration of the world of startups. Now, the Visa and Mastercard credit card giants enter the AI game. Visa announced Wednesday “Smart trade“, Which says allows for” finding and buying “.
AI agents will be able to buy and make purchases on behalf of consumers, based on preselected preferences.
In a press release, Jack Forestrell in chief of visa products and strategies said: “Each consumer sets the limits, and Visa helps manage the rest.”
Visa says that it is collaborating with a mixture of technology giants and startups to develop shopping experiences powered by AI which are “more personal, more secure and more practical”. These companies include Anthropic, IBM, Microsoft, Mistral AI, Openai, Perplexity, Samsung and Stripe, among others.
This decision follows MasterCard announcement On Tuesday, this would give AI agents the possibility of buying online for consumers. Mastercard said that its new agent remuneration offer “will improve AI generating conversations for people and businesses” by integrating payments into recommendations and custom information already provided on conversational platforms.
In a press release, he said: “This means that for a future old birthday planning, she can now chat with an AI agent to organize a selection of local outfits and accessories online according to her style, the atmosphere of the place and the best way to pay the best way to pay, the master of identification creation. “”
Mastercard said it will work with Microsoft on new use cases to scale the “agent trade”, as well as with IBM, Braintree and Checkout.com on other aspects of purchases supplied by AI.
Visa and Mastercard are not the only ones to allow purchases powered by AI. Earlier this month, Amazon announced the start of the tests of a new AI shopping agent, a feature he calls “buy for me”, with a subset of users.OPENAI, Google and Perplexity have also presented similar agents who can visit websites and help users to make purchases. OPENAI said on Monday that it updated Chatgpt search, its web search tool in Chatgpt, to offer users an improved online shopping experience.
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