Luxury accessories membership club Lively launched an “IA stylist” propelled by Vivreelle in partnership with fashion retailers TURN And FWRD.
Double Ella aiThe artificial intelligence tool suggests outfits for any occasion, said Living in a Thursday, September 4. job On Instagram.
In a video accompanying the message, Vivrelle shows the IA stylist showing articles in response to an request for “outfits for an evening between girls in Miami”, refining his choices when he was told that the weather will be very hot, then allowing the customer to order selected items.
“Borrow, style and shop in a transparent experience and payment 360,” said the post.
In a announcement On the company’s website, Vivreelle said that Ella Ai brings together loans, resale and traditional retail on a single platform.
Pymnts reported in February 2024 that artificial intelligence revolutionized the fashion industry, in part by making purchases more transparent than ever.
Companies have used AI to allow intuitive research on the basis of specific opportunities or requests such as “I have a party” or “what is best with my jeans”, allow customers to try clothes practically using their own photos, to see what the different articles together and find the right adjustment.
Google has introduced new immersive purchase features in March designed to improve the way consumers shop for fashion and beauty products. These include Vision Match, which allows users to describe any clothing and receive product ideas that correspond to the description, and virtual beauty features that help users try makeup before buying.
In December, Aesthetic Launched a tool for recognizing clothing fueled by AI that helps users to identify and buy clothes they discover while scrolling their social media flows. The founder of the company said that technology can identify specific clothes with 90% accuracy between major fashion brands and retailers.
When Vivreelle announced the closure of a financing round of the C series of $ 62 million in June, he said that the investment had enabled the brand to continue to integrate fashion and technology.
“This investment represents a fascinating new chapter – allowing us to scale operations, to deepen our inventories and leverage of emerging technologies, including AI, because we build a 360 -degree luxury membership experience”, founder and CEO to live Blake Geffen Said at the time in a press release.
