During the WWDC 2025 Keynote of this week, the main vice-president of Apple software, Craig Federighi, folded on stage to the sound of Ratt of Rattra and Round in the background. “Love will find a means, give it time … what happens,” Stephen Pearcy launched himself while Federighi, in his brilliant white mane, was standing under the spotlight. He immediately entered all the updates that came to Apple Intelligence in 2024 and 2025. But one thing was missing, and Apple knew that we all think about it.
“We continue to do the work to make Siri even more personal,” said Federighi. “This work needs more time to meet our high quality bar, and we are delighted to tell you more during the coming year.”
Apple can tell us more about its late IA Siri in 2025, but according to the latest rumors, we may not see it before spring 2026. Mark Gurman, Bloomberg’s Apple Rumormonger, on the basis of a usual slate of anonymous sources, that the technology giant will offer a personalized conversational siri as part of the update of the iOS 26.4. If Apple reaches the target of spring 2026, it will be almost two full years after Apple said that it arrived at WWDC 2024.
For its part, Apple told Bloomberg that certain AI upgrades are coming this year. Gurman suggests that Apple could share a beta version of AI Siri in the fall if it meets the company’s “high quality bar”. In the meantime, he hopes to stain consumers with the redesign and visual intelligence of iOS 26 “Liquid Glass” – which allows users to ask questions about Chatgpt on what is on your screen.
At this stage, we will have already experienced two whole cycles of Google’s Android operating system on smartphones. Gemini has long exceeded Google Assistant as a default Chatbot of the phone. In Google E / S of last month, the company belonging to the alphabet pushed its integration into AI a little further by suggesting that people would like to pay an AI subscription bundle of $ 250 which includes full access to the most advanced version of Gemini with other advantages such as Notebooklm and access to its Veo3 model through the FLUE production tool.
Compared to competition, the characteristics of Apple AI look like small fish in a deep and constantly evolving pond. Apple juggles both sides of its activities. Sales analysis shows that consumers are largely ambivalent on AI’s features on phones, and neither Google nor Apple sold so many phones due to AI. At the same time, investors want Apple to compete in AI with the rest of Big Tech, damn the consequences and users who prefer not to use a chatbot for everything.
Apple is not her usual stoic self following the delay in Apple’s intelligence. Gurman has reported that in internal, the company’s engineer side is arguing with the end of marketing on which has overwhelmed who. Apple still works on its own important languages of languages - the underlying AI that feeds chatbots as chatgpt. It is at this stage that we hope that Apple would try for something really unique, rather than following the traces of other giants of technology. We may not be as enthusiastic about SIRI improved by AI-A-AUTANT as we just want an assistant who can tell us the weather and check the emails without a multitude of problems. The best way to smooth wrinkles with annoyed apple fans could be as simple as freeing this pixar lamp and powered by AI. At least it will be something that we have never seen before.
